Advances in Business Marketing and Purchasing

New Insights on Trust in Business–to–Business Re – A Multi–Perspective Approach

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22-36 zile | 6-12 zile

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Making Tough Decisions Well and Badly – Framing, Deciding, Implementing, Assessing

Advances in Business Marketing and Purchasing

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22-36 zile | 6-12 zile

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Deep Knowledge of B2B Relationships Within and Across Borders

Advances in Business Marketing and Purchasing

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Game Strategies for Business Integration in the Digital Economy

Advances in Business Marketing and Purchasing

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Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes

Advances in Business Marketing and Purchasing

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E–Services Adoption – Processes by Firms in Developing Nations

Advances in Business Marketing and Purchasing

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Visionary Pricing – Reflections and Advances in Honor of Dan Nimer

Advances in Business Marketing and Purchasing

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28 noi 2012

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Business–to–Business Marketing Management – Strategies, Cases and Solutions

Advances in Business Marketing and Purchasing

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3 apr 2012

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Interfirm Business–to–Business Networks – Theory, Strategy, and Behavior

Advances in Business Marketing and Purchasing

Autor Roger Baxter et al.

24 iul 2011

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Creating and Managing Superior Customer Value

Advances in Business Marketing and Purchasing

Autor Arch G. Woodside et al.

31 oct 2008

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Advances in Business Marketing and Purchasing

Autor Arch G. Woodside

21 feb 2005

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Evaluating Marketing Actions and Outcomes

Advances in Business Marketing and Purchasing

Autor Arch G. Woodside

3 sep 2003

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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Advances in Business Marketing and Purchasing

Autor Arch G. Woodside et al.

13 aug 2002

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Advances in Business Marketing and Purchasing

Autor Arch G. Woodside et al.

19 dec 2000

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Training Exercises for Improving Sensemaking Skills

Advances in Business Marketing and Purchasing

Autor Arch G. Woodside

14 apr 1999

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Case Studies for Industrial and Business Marketing

Advances in Business Marketing and Purchasing

Autor Arch G. Woodside

28 ian 1997

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Advances in Business Marketing and Purchasing

New Insights on Trust in Business–to–Business Re – A Multi–Perspective Approach

Making Tough Decisions Well and Badly – Framing, Deciding, Implementing, Assessing

Deep Knowledge of B2B Relationships Within and Across Borders

Game Strategies for Business Integration in the Digital Economy

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes

E–Services Adoption – Processes by Firms in Developing Nations

Visionary Pricing – Reflections and Advances in Honor of Dan Nimer

Business–to–Business Marketing Management – Strategies, Cases and Solutions

Interfirm Business–to–Business Networks – Theory, Strategy, and Behavior

Creating and Managing Superior Customer Value

Managing Product Innovation

Evaluating Marketing Actions and Outcomes

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Designing winning products

Training Exercises for Improving Sensemaking Skills

Case Studies for Industrial and Business Marketing

Papetărie, jocuri, reviste

Advances in Business Marketing and Purchasing