Advances in Business Marketing and Purchasing

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Advances in Business Marketing and Purchasing

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Deep Knowledge of B2B Relationships Within and Across Borders

Advances in Business Marketing and Purchasing

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Advances in Business Marketing and Purchasing

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Advances in Business Marketing and Purchasing

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Advances in Business Marketing and Purchasing

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Advances in Business Marketing and Purchasing

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Business–to–Business Marketing Management – Strategies, Cases and Solutions

Advances in Business Marketing and Purchasing

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Advances in Business Marketing and Purchasing

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Creating and Managing Superior Customer Value

Advances in Business Marketing and Purchasing

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Advances in Business Marketing and Purchasing

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Advances in Business Marketing and Purchasing

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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Advances in Business Marketing and Purchasing

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Advances in Business Marketing and Purchasing

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Training Exercises for Improving Sensemaking Skills

Advances in Business Marketing and Purchasing

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Case Studies for Industrial and Business Marketing

Advances in Business Marketing and Purchasing

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Advances in Business Marketing and Purchasing

New Insights on Trust in Business–to–Business Re – A Multi–Perspective Approach

Making Tough Decisions Well and Badly – Framing, Deciding, Implementing, Assessing

Deep Knowledge of B2B Relationships Within and Across Borders

Game Strategies for Business Integration in the Digital Economy

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes

E–Services Adoption – Processes by Firms in Developing Nations

Visionary Pricing – Reflections and Advances in Honor of Dan Nimer

Business–to–Business Marketing Management – Strategies, Cases and Solutions

Interfirm Business–to–Business Networks – Theory, Strategy, and Behavior

Creating and Managing Superior Customer Value

Managing Product Innovation

Evaluating Marketing Actions and Outcomes

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Designing winning products

Training Exercises for Improving Sensemaking Skills

Case Studies for Industrial and Business Marketing

Papetărie, jocuri, reviste

Advances in Business Marketing and Purchasing