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Training Exercises for Improving Sensemaking Skills: Advances in Business Marketing and Purchasing

Autor Arch G. Woodside
en Limba Engleză Hardback – 14 apr 1999
Offers skill-building case exercises written to improve your sensemaking abilities. This book deals with the process of improving our sensemaking capabilities into how to: scan environments actively to gather data that is relevant to pressing issues; interpret usefully what we see; and evaluate well what we have done and what has occurred.
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Specificații

ISBN-13: 9780762302284
ISBN-10: 0762302283
Pagini: 256
Dimensiuni: 155 x 234 x 381 mm
Greutate: 0.54 kg
Editura: Emerald Publishing
Seria Advances in Business Marketing and Purchasing