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Evaluating Marketing Actions and Outcomes: Advances in Business Marketing and Purchasing

Autor Arch G. Woodside
en Limba Engleză Hardback – 3 sep 2003
Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance.
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Specificații

ISBN-13: 9780762310463
ISBN-10: 0762310464
Pagini: 672
Dimensiuni: 156 x 234 x 39 mm
Greutate: 1.12 kg
Ediția:New.
Editura: Emerald Publishing
Seria Advances in Business Marketing and Purchasing