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New Insights on Trust in Business–to–Business Re – A Multi–Perspective Approach de Houcine Akrout

New Insights on Trust in Business–to–Business Re – A Multi–Perspective Approach: Advances in Business Marketing and Purchasing

Autor Houcine Akrout, Karine Raies, Arch G. Woodside
en Limba Engleză Hardback – 14 aug 2019
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
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Specificații

ISBN-13: 9781838670634
ISBN-10: 1838670637
Pagini: 184
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.36 kg
Editura: Emerald Publishing
Seria Advances in Business Marketing and Purchasing

Notă biografică

Houcine Akrout is Associate Professor of Marketing at INSEEC School of Business and Economics, France. His research has been published in numerous highly-ranked international journals, including Information & Management and Industrial Marketing Management. Karine Raïes is Assistant Professor of Marketing at INSEEC School of Business and Economics, France. Her research has been published in numerous highly ranked academic journals, including the Journal of Business Research and Recherche et Applications Marketing. Arch G. Woodside is Visiting Research Professor at Coastal Carolina University, USA. He is the author/editor of 450 journal articles and over 50 books, and is the series editor of Advances in Business Marketing and Purchasing and Advances in Culture, Tourism, and Hospitality Research (Emerald).