Managing Product Innovation de Arch G. Woodside

Managing Product Innovation: Advances in Business Marketing and Purchasing

Autor Arch G. Woodside

en Limba Engleză Hardback – 21 feb 2005

What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.

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Specificații

ISBN-13: 9780762311590
ISBN-10: 0762311592
Pagini: 796
Dimensiuni: 155 x 234 x 1067 mm
Greutate: 1.31 kg
Editura: Emerald Publishing
Seria Advances in Business Marketing and Purchasing