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Interfirm Business–to–Business Networks – Theory, Strategy, and Behavior: Advances in Business Marketing and Purchasing

Autor Roger Baxter, Arch G. Woodside
en Limba Engleză Hardback – 24 iul 2011
Business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises. This title covers such topics as: how firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks.
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Specificații

ISBN-13: 9781780520247
ISBN-10: 1780520247
Pagini: 496
Dimensiuni: 165 x 235 x 42 mm
Greutate: 0.89 kg
Ediția:New.
Editura: Emerald Publishing
Seria Advances in Business Marketing and Purchasing