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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: Advances in Business Marketing and Purchasing

Autor Arch G. Woodside, E. Moore
en Limba Engleză Hardback – 13 aug 2002
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award".
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Specificații

ISBN-13: 9780762308699
ISBN-10: 0762308699
Pagini: 236
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.51 kg
Editura: Emerald Publishing
Seria Advances in Business Marketing and Purchasing