Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes de Arch G. Woodside

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes: Advances in Business Marketing and Purchasing

Autor Arch G. Woodside

en Limba Engleză Hardback – 28 ian 2018

This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.

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Specificații

ISBN-13: 9781786351227
ISBN-10: 1786351226
Pagini: 256
Dimensiuni: 152 x 229 x 25 mm
Greutate: 0.48 kg
Editura: Emerald Publishing
Seria Advances in Business Marketing and Purchasing