The Fundamentals of Graphic Design: Fundamentals
Autor Gavin Ambrose, Paul Harris, Nigel Ballen Limba Engleză Paperback – 16 oct 2019
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Specificații
ISBN-13: 9781474269971
ISBN-10: 1474269974
Pagini: 192
Ilustrații: 200 colour illus
Dimensiuni: 200 x 230 x 10 mm
Greutate: 0.59 kg
Ediția:2
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Fundamentals
Locul publicării:London, United Kingdom
ISBN-10: 1474269974
Pagini: 192
Ilustrații: 200 colour illus
Dimensiuni: 200 x 230 x 10 mm
Greutate: 0.59 kg
Ediția:2
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Fundamentals
Locul publicării:London, United Kingdom
Caracteristici
Completely updated to include more on electronic media and screen-based design
Notă biografică
Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book, The Production Manual, Fundamentals of Typography and Design Genius among others.Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design.Nigel Ball is course leader for graphic design at the University of Suffolk, UK.
Cuprins
IntroductionGraphic design as a disciplineWhat is graphic design?/ What is a graphic designer? / Group structures and working methods / Graphic design todayInfluences and creative elementsGraphic design: art or craft? / Industrialisation / Technology / Typography / Consumerism / Identity and branding / Social responsibility / Modernism and postmodernism / Nostalgia and rhetoric / Semiotics / VernacularThe graphic design processThe brief / Articulating design / Sources of inspiration / Design as problem solving / Creative thinking / Wit and humour / Layers of meaning / Development and experimentation / Art direction / Prototyping / Commissioning artDelivering the messagePrint / Direct mail and digital marketing / Information design / Packaging / Screen design / Environmental designProcuring workSelf-promotion / PortfoliosThe production processBasic tools / Digital tools / Specialist colour / File formats / Print finishingGlossaryOrganisations and online resourcesIndexAcknowledgements
Recenzii
The Fundamentals of Graphic Design delivers a comprehensive, cleverly designed overview of graphic design for a student or novice.