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The Fundamentals of Typography de Gavin Ambrose

The Fundamentals of Typography: Fundamentals

Autor Gavin Ambrose, Paul Harris, Sallyanne Theodosiou
en Limba Engleză Paperback – 19 aug 2020
Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.
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Specificații

ISBN-13: 9781474270366
ISBN-10: 1474270360
Pagini: 200
Ilustrații: 200 colour illus
Dimensiuni: 200 x 230 x 16 mm
Greutate: 0.59 kg
Ediția:3
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Fundamentals

Locul publicării:London, United Kingdom

Caracteristici

Includes 4 new case studies from US-based designers as well as expanded typography exercises

Notă biografică

Gavin Ambrose teaches at Brighton University, UK, and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book (Bloomsbury, 2015), The Production Manual (Bloomsbury, 2016), and Format for Graphic Designers (Bloomsbury, 2019) among others.Paul Harris is a freelance writer and editor based in Chile.

Cuprins

Introduction1 Type and LanguageThe alphabet/Early printing/1800s/The Arts and Crafts movement/The early 20th century/1950s/ 1960s/ 1970s/1980s/1990s/2000s/graphic design today/Case study/Typography task2 A Few BasicsTypefaces and fonts/Typeface anatomy/Relative and absolute measurements/X-height/Basic terminology/Majuscule and minuscule/Set width/The baseline grid/The golden section/The Fibonacci sequence/ Dividing the page/Standard paper sizes/The page--how we read/Case study/Typography task3 LetterformsType families/Typeweight variations/Frutiger's grid/Types of serif/Fractions/Superscript and subscript/Numerals/ Diacritical marks/Punctuation/Drop and standing capitals/Dashes/Character spacing/Expert sets and special characters/Small capitals/Ligatures, diphthongs and sans serif logotypes/Italic and oblique/ Type classification systems/newspaper text faces/Hand-drawn type/Case study/Typography task4 Words and ParagraphsCalculating line lengths/Kerning/Automated kerning tables/Alignment/Word spacing, hyphenation and justification/ Type detailing/Leading/Indents/Indexes/Case study/Typography task5 Using TypeHierarchy/Color/Surprint, overprint, knockout and reverse/Printing and type realization/Grids and fonts/Generating type/Legibility and readability/Texture/Type as image/Concrete poetry, typograms, trompe l'oeil and calligrams/Humor/Vernacular/Appropriation/Ownership/Case study/Typography task6 Digital TypeVectors and rasters/Type on screen/Kinetic typography/Environmental typography/Case study/Typography taskGlossaryContactsIndex

Recenzii

As a design teacher and typeface designer I've come across many great books on Typography. The Fundamentals of Typography is definitely among them, but it takes a step beyond. It covers in one book what I'd typically need many for. It has all the essential content for a basic type course while offering a wealth of information for advanced learners. It is rich in history and spans many cultures and alphabets. Learners can connect with the subject and gain contextual awareness through case studies, examples, and exercises with well-structured methods. I'm thrilled to find comprehensive information on optical, technical, and ethical dimensions all in one place. It's a must-have for any student and designer's bookshelf
The Fundamentals of Typography approaches the subject in such a way that the book can be used for a student just getting introduced to the idea of typography, yet has enough depth for the more advanced student. The unique typographic examples, combined with exercises at the end of the chapter that I actually want to assign to my students, makes this book my choice for the classroom. The new edition's updated interview-based case studies present contemporary cases that are inspiration for class projects.
It is exciting to see examples of type that often do not appear in books on typography.