Most small business owners don't really understand marketing. Author T.J. Rohleder says marketing really is simple: It's all of the things you do in your business to attract the right customers and all the things you do to get them to buy from you again and again. Nearly all of the so-called experts make it complicated, because that's how they can charge the big bucks. But good marketing is really as simple as discovering the small set of guidelines and examples that are being used by other smart marketers and finding ways to use those ideas in your own business. Inside this book you'll discover 27 rules of marketing that will help your small business "make the gold "