The Green Bundle – Pairing the Market with the Planet
Autor Magali A. Delmas, David Colganen Limba Engleză Paperback – 30 iul 2018
Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
Toate formatele și edițiile | Preț | Express |
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Paperback (1) | 242.36 lei 6-8 săpt. | |
MK – Stanford University Press – 30 iul 2018 | 242.36 lei 6-8 săpt. | |
Hardback (1) | 816.07 lei 6-8 săpt. | |
MK – Stanford University Press – 30 iul 2018 | 816.07 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781503606418
ISBN-10: 1503606414
Pagini: 288
Dimensiuni: 153 x 228 x 21 mm
Greutate: 0.48 kg
Editura: MK – Stanford University Press
ISBN-10: 1503606414
Pagini: 288
Dimensiuni: 153 x 228 x 21 mm
Greutate: 0.48 kg
Editura: MK – Stanford University Press
Cuprins
Notă biografică
Magali Delmas is Professor of Management at the UCLA Institute of the Environment and Sustainability and UCLA Anderson School of Management. She is the Director of the UCLA Center for Corporate Environmental Performance. Prior to embarking on her academic career, Delmas worked at the European Commission as the Economic Advisor of the Director for Industry.David Colgan is Director of Communications at the UCLA Institute of the Environment and Sustainability. He is a writer and creative director with a background in policy, law, and politics.