Described by reviewers as "a crystal ball for the future of health and wellness, with the solid research and analysis to back it up," the instantly useful, uniquely comprehensive Health and Wellness Insider's Guide to Durable Trends, Fleeting Fads & Innovative Ideas separates important durable trends from fleeting fads in every sector, from fitness and nutrition to healthcare and more. This roadmap to the most promising opportunities and most serious challenges facing health and wellness businesses and investors includes special immediately helpful features for time-pressed readers: the Trend Checklist, Buzzword List and exclusive diagrams that shed new light on industry convergence and integration.