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The History of the Vespa: An Italian Miracle: Routledge Studies in Cultural History

Autor Andrea Rapini
en Limba Engleză Paperback – 30 sep 2020
Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.
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Specificații

ISBN-13: 9780367662257
ISBN-10: 0367662256
Pagini: 146
Dimensiuni: 152 x 229 x 8 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Cultural History

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

Introduction  1. On the Wings of the Empire  2. The Genesis of the Vespa  3. Reconstruction  4. Workers  5. The Spectacle of the Vespa  6. Global Vespa.  Conclusion

Notă biografică

Andrea Rapini is Assistant Professor at the University of Modena and Reggio Emilia.

Descriere

Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this book traces the genesis, the commercial success, and the making of the symbolic power of the Vespa from the foundation of the Pontedera plant in Tuscany in the 1920s to the early 1960s.