The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis across Countries: International Management Studies
Autor Franziska Krügeren Limba Engleză Paperback – 29 feb 2016
Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
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Specificații
ISBN-13: 9783658125561
ISBN-10: 365812556X
Pagini: 209
Ilustrații: XIX, 208 p. 22 illus. in color.
Dimensiuni: 148 x 210 x 13 mm
Greutate: 0.3 kg
Ediția:1st ed. 2016
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria International Management Studies
Locul publicării:Wiesbaden, Germany
ISBN-10: 365812556X
Pagini: 209
Ilustrații: XIX, 208 p. 22 illus. in color.
Dimensiuni: 148 x 210 x 13 mm
Greutate: 0.3 kg
Ediția:1st ed. 2016
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria International Management Studies
Locul publicării:Wiesbaden, Germany
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Public țintă
ResearchCuprins
The Satisfied Customer in International Business.- Customer Satisfaction, Culture, and Personality.- The Structure of the Zone of Tolerance across Countries and Individuals.- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.
Notă biografică
Dr. Franziska Krüger completed her doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Otto-von-Guericke-University Magdeburg, Germany. Currently, she is press spokesperson of the Ministry for Research and Economic Affairs, Saxony-Anhalt.
Textul de pe ultima copertă
Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Contents
•The Satisfied Customer in International Business
•Customer Satisfaction, Culture, and Personality
•The Structure of the Zone of Tolerance across Countries and Individuals
•The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective
Target Groups
•Researchers and students in the fields of international marketing and management
•Practitioners in the fields of market research, marketing, and strategic planning in international enterprises
The Author
Dr. Franziska Krüger completed her doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Otto-von-Guericke-University Magdeburg, Germany. Currently, she is press spokesperson of the Ministry for Research and Economic Affairs, Saxony-Anhalt.
Caracteristici
Publication in the field of economic sciences Includes supplementary material: sn.pub/extras