The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan
Autor Jung Kee Hong, You-il Leeen Limba Engleză Hardback – 15 apr 2014
The book opens the view on the subject of customers’ behavioral intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners’ in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years.
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Specificații
ISBN-13: 9780415828642
ISBN-10: 0415828643
Pagini: 200
Ilustrații: 7 b/w images and 15 tables
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.53 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415828643
Pagini: 200
Ilustrații: 7 b/w images and 15 tables
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.53 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Academic and PostgraduateCuprins
1. Introduction 2. Review of Literature 3. Conceptual Model and Methodology 4. Data Collection and Analysis 5. Discussion and Future Studies 6. Conclusion
Descriere
The book opens the view on the subject of customers’ behavioural intentions of cross-buying banking services in East Asian countries.