The Internet Age of Competitive Intelligence
Autor John J. McGonagle, Carolyn M. Vellaen Limba Engleză Hardback – 29 ian 1999 – vârsta până la 17 ani
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Specificații
ISBN-13: 9781567202045
ISBN-10: 1567202047
Pagini: 240
Dimensiuni: 156 x 235 x 14 mm
Greutate: 0.51 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 1567202047
Pagini: 240
Dimensiuni: 156 x 235 x 14 mm
Greutate: 0.51 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Notă biografică
JOHN J. McGONAGLE is Managing Partner, The Helicon Group, a consulting firm in Blandon, PA. Author or coauthor of 11 business books and numerous articles in business, law, and economics, including Protecting Your Company Against Competitve Intelligence (Greenwood,1998), he has been an adjunct lecturer at Lehigh University and Allentown College, where he developed and taught the course on competitive intelligence. He received the Fellows Award in 1998 from the Society of Competitve Intelligence Professionals.CAROLYN M. VELLA is Founding Partner of The Helicon Group. She has published widely in the journals serving the business community and on competitive intelligence specifically, and is the author or coauthor of five other books on CI, including A New Archetype for Competitive Intelligence (Quorum,1996). Selected as an Outstanding Woman of America for 1983, she travels widely here and abroad lecturing on CI and other topics.
Cuprins
PrefaceWhat Has Happened to Competitive Intelligence? A New Era of Business Research--Thirteen Years AfterWho Is Using Competitive Intelligence? Where Is Competitve Intelligence Now?The CI Process--and Its ProblemsNeeds Determination for CI Research and AnalysisCollection Issues: Research Strategies and TechniquesThe Rise in the Importance of Secondary SourcesUsing Online DatabasesHow to Use the InternetEffective CI Techniques to Supplement Secondary ResearchAnalysisPresentation and DisseminationLegal and Ethical IssuesSecuring and Protecting Competitively Sensitive InformationManagement IssuesOperational IssuesAppendixGlossarySelected BibliographyIndex