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The Lean Startup de Eric Ries

The Lean Startup

Autor Eric Ries
Notă:  5.00 · o notă 
en Limba Engleză Paperback – 17 oct 2017

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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  Random House LLC US – 17 oct 2017 7522 lei  3-5 săpt. +1112 lei  10-14 zile
  Penguin Books – 5 oct 2011 8171 lei  26-32 zile +3188 lei  10-14 zile
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Specificații

ISBN-13: 9781524762407
ISBN-10: 1524762407
Pagini: 336
Dimensiuni: 140 x 209 x 20 mm
Greutate: 0.27 kg
Editura: Random House LLC US
Colecția Crown Business

Notă biografică

Eric Ries

Recenzii

You should think like a lean startup even if you're not a lean startup
Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles
If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book
The Lean Startupwill change the way we think about entrepreneurship
Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation
I know of no better guide to improve the odds of a startup's success
This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business
You should think like a lean startup even if you're not a lean startup
This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business

Descriere

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.