Owning a business is a romantic notion for many people. Business owners enthusiastically proclaim the joys of business ownership; however, most have not always shared the naked truth about the flipside. There's a whole lot more to launching and sustaining a successful business than just choosing a name, an organization structure, and raking in the dough. This book discusses what many successful business owners learned the hard way and reveals secrets that everyone should know before embarking on the entrepreneur's yellow brick road.