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The Official eBay Guide to Buying, Selling, and Collecting Just About Anything

Autor Laura Fisher Kaiser, Michael Kaiser Introducere de Pierre Omidyar, Founder
en Limba Engleză Paperback – 15 mai 2000
Since its launch less than four years ago, eBay has grown into one of the hottest Internet sites ever and has been featured in many leading newspapers and magazines. With over fifteen hundred categories of items to choose from, and with two hundred and fifty thousand added each day, eBay users can select from more than two million objects daily. THE OFFICIAL EBAY GUIDE, written in cooperation with eBay Inc., unlocks the secrets of successful online collecting, buying and selling, for everyone from the enthusiastic beginner to the seasoned professional. With dozens of real life stories celebrating the whole eBay experience, this book also reveals tips on how to identify treasures and suggests way to become an eBay "Powerseller". THE OFFICIAL EBAY GUIDE is a must have companion for anyone who loves to buy and sell stuff, from the practical to the whimsical, for the pure fun of it.
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Specificații

ISBN-13: 9780684869544
ISBN-10: 0684869543
Pagini: 320
Ilustrații: 5-7 screen shots; icons t-o
Dimensiuni: 156 x 234 x 28 mm
Greutate: 0.44 kg
Ediția:1
Editura: Touchstone Publishing
Colecția Touchstone

Notă biografică

Laura Fisher Kaiser & Michael Kaiser are collectors, writers, and longtime eBaysians. Laura is Deputy Editor at This Old House magazine. For fifteen years, Michael was an executive at a nonprofit organization. A former art glass dealer, he is now a consultant and writer. The Kaisers live in Manhattan.

Cuprins


Contents

Acknowledgments

Introduction by Pierre Omidyar, Founder and Chairman of eBay Inc.

How to Use This Book


Part I

The Thrill of the Hunt


Chapter 1

Welcome to the World's Largest Person-to-Person Online Trading Community


The eBay Revolution: The Mouse That Roared

The Four Pillars of eBay

Who Makes Up the eBay Community?

Before eBay/After eBay

Meet Our Extended Family

Mastering the eBay Way in Five Easy Steps

Why Buying on eBay is Safe

A Nickel Tour of the Site

What Makes eBay Auctions Unique?

Traditional Auction vs. eBay Auction

Chapter 2

The Perfect Setup


You Gotta Be in It to Win It: Technical Stuff

The Need for Speed: Bits and Bandwidth

Registering to Become Part of the eBay Community

What's in a Name?

What eBay Charges Per Item

Going Dutch

Who You Are: Picking a Handle and Password

How eBay Keeps You in the Loop

Community Customs

Why Spam Ain't Kosher

Chapter 3

The Quest for Amazing Stuff


Homing In, Category by Category

The Big List at a Glance

What You Won't Find

Finding What You're Looking For

The No-Frills Search

Follow the Leader: Tracking Like-minded Bidders and Sellers

Personal Shopper

Gallery Hopping and Shopping

Beyond Collectibles: Everyday Wonders

Real Estate Reality Check

The "Great Collections" Connection

Kruse Control

Chapter 4

Let the Bidding Begin


Demystifying the Bidding Process

What It Means to Bid

Retracting a Bid

You Absolutely Positively Have to Have It: Bidding to Win

Capitalism for the Rest of Us

Up and Up: Bidding Increments

Cracking the Bid Code

Understanding Reserves

Dutch Auctions

Do Your Due Diligence

Good Questions to Ask

Part II

Parting Is Such Sweet Sorrow


Chapter 5

Putting It on the Block


Details, Please: Listing Your Item for Sale

The Key to Winning Titles

Some Like Plain Vanilla

The Great Listing Checklist

Files with Style: Using HTML

Say It with Pictures

A Host of Options

Off-the-Shelf Software

Chapter 6

Taking Care of Bidness


Name Your Price

Is It Really What You Think It Is?

To Reserve or Not to Reserve?

Establishing Payment Methods and Terms

Perfect Timing

Payments Made Easy

Sorry, You Can't Bid on Your Own Auction

Getting the Shipping Straight

Happy Returns

Final Touches

Forget Something?

Sellers, Please Stand By

Knocking Off Early

Canceling Bids

Your Item Didn't Sell

Building a Business on eBay

Part III

Making Contact


Chapter 7

The Bidding Is Closed -- Now What?


Buyer Meet Seller, Seller Meet Buyer

You've Got Mail

Tracking Down Email Addresses

I Want a Cookie

Temporary Parking: Escrow Services

Shipping News: Getting Out the Goods

Ordering Supplies on the Net

Stamp Me -- I Must Be Dreaming

Closing the Loop: Leaving Feedback

Chapter 8

SafeHarbor and Happy Trading


Heading for SafeHarbor

Suspicious Minds: Identifying and Reporting Bad Behavior

Stake Your Claim: Insurance Against Fraud

Violations eBay Responds to Automatically

It's the Law: Prohibited, Questionable, and Infringing Items

Protecting Your Privacy

eBay's Privacy Policy

Making Your Experience More Positive

When a Deal Goes South

Best Remedy Prevention

Escrow Services

Who Was That Masked Man? Reaching Out to People Beyond Email

Chapter 9

When You Need a Friend


For Do-It-Yourselfers

By the Boards

eBay Customer Service Boards

Peer-to-Peer Support Boards

Talk the Talk

Giving Back

Part IV

You Are What You Collect


Chapter 10

Collecting Your Thoughts


Why Do People Collect?

Collecting vs. Accumulating

When Does a Collection Start? When Does It End?

Kids' Kollections

Getting Picky: Building and Upgrading

Chapter 11

The Mystery of Value


Separated at Birth: No Two Collectibles Are Exactly Alike

Eight Is Enough: The Collectibles Checklist

Mint to Be

Consult Before You Clean

Distinguishing Price from Value

Car Collecting Caveats

Where Passion Meets Price: Collecting as an Investment

Ready, "Set," Go: Collectors' Series

How Limited Is a Limited Edition?

Chapter 12

Becoming an Expert


Mastering the Details

Training Your Eye -- and Ear, Nose, and Fingers

Immersing Yourself in the Market

Research, Research, Research

Chapter 13

Where the Action Is


Making the Rounds

Collector Connections on the Web

Special Sources for Established Dealers

Chapter 14

Out In the Field


Marketplace 101

Dealing with Dealers

Haggling with the Best of Them

Price Check, Aisle Six

Everything's Negotiable

A Tax Break for Dealers

Mood Breakers

Maximizing Your Auction Action

Beyond Negotiating: The Law of Averages

Finders Keepers: Shopping Etiquette

Tricks of Trading

It Happens to Everyone: Buying Mistakes

Part V

Putting It All Together


Chapter 15

My eBay and Other Ways to Keep Track of It All


My eBay

Simple Spreadsheets You Can Create

Chapter 16

Documenting the Goods


Creating an Inventory

Insurance

Appraisals

Questions for the Appraiser

Collector, Appraise Thyself

Coming to Your Town: The Antiques Road Show

You Can't Take It With You

Going Public: Donating to an Institution

Trailblazing a Library

Appendices

eBay Site Map

eBay Category Overview


Index

Descriere

For the nearly four million people who have discovered the incredible advantages of buying, selling and collecting online, THE OFFICIAL EBAY GUIDE is an excellent, comprehensive reference tool, which is easy and fun to use.