"The Pocket Guide to Marketing Speak: Stop Mouthing the Words and Start Using Them" takes the mystery out of today's marketing jargon, acronyms, and buzz words. More important, if offers practical tips and insights for integrating them into your daily marketing efforts. * Learn how to use Article Marketing to promote your knowledge and improve your business. * Discover how Buzz Marketing has enabled marketers to increase online sales. * Find out how Guerilla Marketing can help you compete with the big guys. * See how a Linking Strategy can help you move up in the search engine rankings. * Discover the benefits of Mass Customization. * Learn why Metrics are so important. * See how your business can benefit from Podcasts. * Find out how to drive sales with Product Bundling. * See why Relationship Marketing is so critical to your ongoing success. * Explore what goes into a Unique Selling Proposition - and why it's so important.