You can either seize the opportunity to launch your business to a higher plateau in profitability, or you can sit and watch others pass you by. Great Marketing is Free Is your guide to turning your business into a highperformance machine. In these pages, you'll learn how to: * Discover the unspoken troubles of your customers - and solve them; * Gain more sales from your existing customers; * Get a competitive edge by asking the right questions; * Create a marketing mix that delivers the results you need; * Unravel the tangled mystery of the Web and all its marketing power; * Map out a strategy and marketing plan to achieve your goals; * Cash in on word-of-mouth marketing; * Find innovative techniques and resources that will make your work much, much easier