The Power of Conviction: My Wrongful Conviction 18 Years in Prison and the Freedom Earned Through Forgiveness and Faith: Morgan James Faith

Jeff Kimball has been a successful public relations, branding and communications expert for 25 years, working with some of the best known brands in the world, including GE, the World Bank and IBM, but primarily with start-ups. Pre-Launch Social Media amplification: will use social media to solicit sales and speaking opportunities, engage in conversations to provide validation, and communicate reviews to offer third-party validation. Facebook, Pinterest, LinkedIn and Twitter to singularly focus on getting those with large and prescribed followings to mention the book and link to sites for purchasing. With a Facebook will use GaggleAMP month prior to launch to build 1,000 followers and identify 25 Twitter handles we will tweet around the launch and successive events, using their network to find one or two celebrities who will tweet something about the book.

Pre-Launch Media Lists: CT Launch: Cheshire Prison Media Event. Legislative Reception with Sen. Ken Green to host a bi-partisan reception at the Governor's Mansion. James' Church.

Westport Event: Book signing at Barnes & Noble. Cocktail reception and book party at Jeff's house. Ask FBI Director Jim Comey and Charles Grodin to make remarks. Ask Andrew Whittaker of Jefferies & Co (Vice Chair), Graham Goldsmith of Morgan Stanley and Lew Keden (former Vice Chair of Citi) to purchase for their firms. Today Show - Jeff has a contact with a booking producer. Daily Show - Jeff will ask a former colleague for an intro. CT NPR (Alison Freeland, who worked for Jeff, does features for NPR )

Washington Event: Jeff is very close friends with Gary Myrick, former Chief of Staff to Sen. Reid and now the Secretary of the Senate (a constitutional position in charge of making the Senate run). Jeff is also close with Sen. Rockefeller. Will ask Gary to help coordinate an event featuring Sen. Rockefeller, Sens. Blumenthal and Murphy (CT Sens), the Senate Prayer Caucus.

Jeff will ask Julianna Smoot, who was President Obama's chief fundraiser and former Social Secretary, as well as former colleagues from Biden and Rockefeller's office, to reach out to the President or Vice President for incorporation in an event, possibly around forgiveness and conviction.

Law enforcement: speaking opportunities at state conventions, particularly around major media markets in Philadelphia, Boston and Baltimore. Ask to speak at the American Correctional Association Annual Meeting. Jim Comey, FBI Director, is a personal friend. He cannot endorse the book by law, but said he would attend any public forum, and then once he has the book and can buy it publicly, he can ask agents to read it.

Educational Community: speaking opportunities at teacher conventions, including: The Association of American Law Schools Criminal Justice Convention, NEA Convention, AFT Convention, National Science Teachers Convention to talk about DNA and the forensics of the case, CAIS - Connecticut Association of Independent Schools (Jeff's friend is the Chair), NAIS - National Association of Independent Schools (they have a contact)

Religious Outlets and Mega Churches: connect with the Southern Baptist Convention for incorporation in podcasts, media and events. CBN interview in Virginia Beach. Christian Churches & Media Outlets for Book Tour: Jeff's firm will target for a book tour the top 5 Christian Churches. The major Christian broadcasters include: The Christian Broadcasting Network (CBN), Virginia Beach, VA - includes 700 Club. Trinity Broadcasting Network (TBN), Santa Ana, CA. The Living Word - Pastor Danny Hod. Desiring God - John Piper. Living Proof with Beth Moore. A New Beginning - Greg Laurie. Precepts for Life - Kay Arthur. Hank Hanegraaff is the president of the Christian Research Institute. In Touch - Dr. Charles Stanley. Let My People Think - Ravi Zacharias. SearchLight - Jon Courson.