Crack the Customer Mind Code (Morgan James Faith) de Gary Hennerberg

Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!: Morgan James Faith

Gary Hennerberg

Crack the Customer Mind Codeupendscustomarymarketingapproaches and takes a deeper approach to more successful selling.Based on an analysis ofsuccessful marketing campaign patterns, Crack the Customer Mind Codeteachesthe reader how to align marketingmessages that leveragethe mind snatural progressionto yes through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customersto give themselvespermission to act. With this proven process, organizations cancreatestronger sales-producingmarketingcampaigns when the messageis aligned withthe way in whichmarketinginformation is absorbedand processed."

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Notă biografică

Gary Hennerberg is a veteran marketing professional, equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world. He is in demand as a consultant, speaker, trainer, and author.

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