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The Practical Guide to Understanding and Raising Hotel Profitability de Adrian Martin

The Practical Guide to Understanding and Raising Hotel Profitability: The Practical Guide to Events and Hotel Management Series

Autor Adrian Martin
en Limba Engleză Hardback – 18 sep 2019
The Practical Guide to Understanding and Raising Hotel Profitability offers a comprehensive, easy-to-follow breakdown of how to understand profit and loss accounts for hotels. It offers practical advice on how to maximise the profits of this customer-facing business and improve performance results.
Chapters cover every aspect of the profit and loss account including marketing, accommodation, food and beverage sales, quality, budgeting, event sales, and all the corresponding costs involved. It explains all the relevant KPIs and industry quirks within the profit and loss document as well as industry benchmarks to equip the reader with the skills to attend high level meetings, complete finance-based assignments and ultimately run their own business. Valuable tips from leading professionals within the industry are included throughout, giving advice on how to improve hotels’ financial results and positively influence net profit through everyday actions.
Packed full of practical case studies and written in an easy-to-read-style, this book is essential reading for hospitality students and current hospitality and hotel managers.
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Specificații

ISBN-13: 9780367218270
ISBN-10: 0367218275
Pagini: 190
Ilustrații: 32
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria The Practical Guide to Events and Hotel Management Series

Locul publicării:Oxford, United Kingdom

Public țintă

Further/Vocational Education and Undergraduate

Cuprins

1 Understanding and Raising Profits in Hotels.  2 Maintaining and Improving Quality.  3 Marketing and Sales. 4 Budgeting.  5 Accommodation Sales. 6 Food Sales.  7 Beverage Sales.  8 Event Sales.  9 Accommodation Costs.  10 Food Costs.  11 Liquor Costs.  12 Payroll Costs.  13 Marketing Costs.  14 Fixed Costs.  15 Net Profit and EBITDA
 

Notă biografică

Adrian Martin is Vice Principal of the Edge Hotel School, University of Essex – the UK’s only Hotel School.

Recenzii

‘A welcome and easy-to-read book to help Hospitality students and hotel management teams become financially literate and understand all aspects of the business. Financial management has never been more important as all costs, especially labour costs, continue to rise. Many hospitality businesses fail due to poor business acumen and lack of experience in improving financial performance. This book includes industry benchmarks to help measure performance and will give you the tools you need to improve the profitability of your business.’
Harry Murray, MBE MI FIH, Chairman Lucknam Park Hotel & Spa & President of HOSPA
‘Understanding profitability and finance is crucial to the success of any hospitality business. As a lecturer and head of a hospitality department in a university for 40 years, this subject was always very difficult to teach to non-financial students. Many students required extra tuition in order to understand the concepts and apply these concepts and theories to real industrial operations. This book will become a very useful resource that will both assist the students’ learning and aid lecturers in preparing teaching material. I would recommend that this valuable resource become a compulsory text.’
Professor David Foskett, MBE CMA FIH BEd (Hons) FRACA HMCGC, David Foskett Associates, Chair of the International Hospitality Council
‘Strong financial management is such an important part of running a successful hotel and is a skill that many hospitality team members struggle with as they progress into management roles. Adrian has successfully captured the fundamentals of this in his book and communicated them in such a way that both students and professionals at every level can absorb the knowledge and put it into practice. There is something for everyone at every level of hotel management – a must-read in my opinion.’
Adam Rowledge, GM, Georgian House, Independent Hotelier of the Year 2018

Descriere

The Practical Guide to Understanding and Raising Hotel Profitability offers a comprehensive easy-to-follow　breakdown of how to understand profit and loss accounts for hotels. It offers practical advice on how to maximise the profits of this customer-facing business and improve performance results.