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The Product Manager's Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management: Management for Professionals

Autor Gabriel Steinhardt
en Limba Engleză Hardback – 24 mai 2017
This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management.  It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management.  It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders.  The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice. 
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Specificații

ISBN-13: 9783319499970
ISBN-10: 3319499971
Pagini: 211
Ilustrații: XVII, 207 p. 34 illus., 2 illus. in color.
Dimensiuni: 155 x 235 x 20 mm
Greutate: 0.5 kg
Ediția:2nd ed. 2017
Editura: Springer International Publishing
Colecția Springer
Seria Management for Professionals

Locul publicării:Cham, Switzerland

Cuprins

Introduction.- Part I: Product Management Concepts.- Part II: Product Management Editorials.- Part III: Product Manager’s Toolkit® (PMTK). 

Notă biografică

Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity.  A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings.  Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

Textul de pe ultima copertă

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management.  It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management.  It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders.  The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.


Caracteristici

Provides a consistent and holistic approach to product management Covers both, conceptual and practical levels of product management Details the Blackblot PMTK Methodology™, a globally adopted best practice Includes supplementary material: sn.pub/extras