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The Pyramid Principle de Barbara Minto

The Pyramid Principle

Autor Barbara Minto
en Limba Engleză Paperback – 16 mar 2021

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT.
The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing.
Join the tens of thousands of people worldwide who have benefited from Barbara Mintos technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader.
Can your writing do without it?

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Specificații

ISBN-13: 9781292372266
ISBN-10: 1292372265
Pagini: 240
Dimensiuni: 156 x 230 x 16 mm
Greutate: 0.38 kg
Ediția:3. Auflage
Editura: Financial Times Prent.

Cuprins

Preface
Intro to Part I - The Minto Pyramid Principle: Logic in Writing
PART 1 THE PYRAMID PRINCIPLE: LOGIC IN WRITING

  • 1. Why a pyramid structure
  • 2. The substructures within the pyramid
  • 3. How to build a pyramid structure
  • 4. Fine points of introductions
  • 5. Deduction and induction: the difference
  • 6. How to highlight the structure

Intro to Part 2 - The Minto Pyramid Principle: Logic in Thinking
PART 2 THE PYRAMID PRINCIPLE: LOGIC IN THINKING

  • 7. Questioning the order of a grouping
  • 8. Questioning the problem-solving process
  • 9. Questioning the summary statement
  • 10. Putting it into readable words

Appendix: Problem Solving in Structureless Situations

Descriere

PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THEREADER'S MIND. The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto's famous Pyramid Principle. Can your writing do without it?