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The Routledge Companion to Business in Africa: Routledge Companions in Business, Management and Marketing

Editat de Sonny Nwankwo, Kevin Ibeh
en Limba Engleză Paperback – 14 aug 2018
Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books focusing on business opportunities in Asia, Eastern Europe and Latin America, Africa has been poorly served by academic publishing.
This compendium of scholarship offers cutting-edge knowledge relating to business in Africa. The objectives of this collection include:
  • To shed new light on the socio-cultural and historical underpinnings of business practice in Africa and their implications for promoting entrepreneurship and business behaviour in the region
  • To consider the important constraints on business activities in Africa, and the emerging 'best practice' for redressing their real and potential impacts
  • To facilitate a better understanding of contemporary business practice in Africa through the application of relevant theories and models, including emergent ones.
The Routledge Companion to Business in Africa is a comprehensive reference resource that provides the perfect platform for embarking on research and study into Africa from the business perspective.
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Specificații

ISBN-13: 9781138363045
ISBN-10: 1138363049
Pagini: 624
Ilustrații: 98
Dimensiuni: 174 x 246 x 45 mm
Greutate: 1.15 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Companions in Business, Management and Marketing

Locul publicării:Oxford, United Kingdom

Public țintă

Undergraduate

Cuprins

Part I: Business and the African Environment  Part II: Business Relationships  Part III: Contexts and Strategies

Recenzii

'Refreshing in its breadth and depth of coverage of the business landscape both in Africa and on Africa.' - Professor Gerry Nkombo Muuka, Associate Dean in the College of Business at Murray State University in Kentucky, USA
'The Routledge Companion to Business in Africa offers a wide-ranging and authoritative evaluation of the current state of play and is an effective antidote to an academic literature which neglects the continent. Entrepreneurship, finance, markets and the business environment are amongst the topics expertly covered with an underlying theme concerned with policy formation and sustainable development. This companion fills a big gap in our knowledge and understanding of Africa.' - Janet Druker, Professor, University of Westminster, UK

Descriere

This compendium of scholarship sheds new light on the socio-cultural and historical underpinnings of business in Africa and highlights the relevant theories and models behind contemporary business practice in the region. Also examined are the constraints on business activities in Africa and the emerging 'best practice' for redressing their real and potential impacts.