The SAGE Handbook of Marketing Ethics
Editat de Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R Tayloren Limba Engleză Hardback – 18 oct 2020
Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.
PART 1: Foundations of Marketing Ethics
PART 2: Theoretical and Research Approaches to Marketing Ethics
PART 3: Marketing Ethics and Social Issues
PART 4: Issues in Consumer Ethics
PART 5: Ethical Issues in Specific Sectors
PART 6: Ethical Issues in the Marketing Mix
PART 7: Concluding Comments and Reflections
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Specificații
ISBN-13: 9781529709292
ISBN-10: 1529709296
Pagini: 576
Dimensiuni: 184 x 246 x 40 mm
Greutate: 1.11 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
ISBN-10: 1529709296
Pagini: 576
Dimensiuni: 184 x 246 x 40 mm
Greutate: 1.11 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
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Cuprins
Part 1: Foundations of Marketing Ethics
Chapter 1: Introduction to Marketing Ethics - Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, & Charles R. Taylor
Chapter 2: Internal and external drivers of an ethical international marketing strategy: Implications on reputational advantage and performance - Leonidas C. Leonidou, Bilge Aykol, & Pantelitsa Eteokleous
Part 2: Theoretical and Research Approaches to Marketing Ethics
Chapter 3: Cross-cultural and religious perspectives on marketing ethics - Charles R. Taylor & Mivena Panteqi
Chapter 4: An Interdisciplinary View of Marketing Ethics - Dominik Mahr, Martina Caic, & Gaby Odekerken-Schröder
Chapter 5: Conducting Ethical Research in Marketing - Mathieu Alemany Oliver
Chapter 6: Female Sexualisation and Objectification in Advertising: Research Insights and Future Research Agenda for Advertising Ethics - Caroline Moraes, Solon Magrizos, & Lucy Hebberts
Chapter 7: Parental mediation of children's exposure to online media and advertising - Patrick De Pelsmacker, Kristien Daems, & Ingrid Moons
Part 3: Marketing Ethics and Social Issues
Chapter 8: Marketing to vulnerable consumers - Brian Young
Chapter 9: Cross-cultural and sub-cultural issues in marketing ethics - Daniel E. Palmer
Chapter 10: Stereotyping in Marketing - Martin Eisend & Sofiia Kanevska
Chapter 11: Cultural Appropriation - Ann-Marie Kennedy & Marian Makkar
Chapter 12: Appearances Matter: The Impact of Unattainable Idealizations of an Individual's Physical Self - Lynne Eagle & Rachel Hay
Chapter 13: Ethical Issues in Marketing to the LGBT Community: of becoming visible and being targeted - Stephan Dahl
Chapter 14: Ethical Perspectives on Sustainability in Marketing - Mark Peterson
Part 4: Issues in Consumer Ethics
Chapter 15: Circular economy and sustainable consumption: Suggestions for ethical marketing - Johan Jansson
Chapter 16: Sustainability Marketing: Products, Fairtrade, and Greenwashing - Caroline Oates
Chapter 17: Business-to-Business (Industrial) Marketing Ethics - Ross Brennan
Chapter 18: Ethics of Social Marketing and Non-Profit/Charity Marketing - Krzysztof Kubacki & Natalia Szablewska
Chapter 19: Ethical Issues in Tourism - Tazim Jamal & Seunghoon Lee
Chapter 20: Social Causes, Consumer Activism and Human Rights - Natalia Szablewska, Tanja Kamin & Krzysztof Kubacki
Part 5: Ethical Issues in Specific Sectors
Chapter 21: Ethics and Corporate Social Responsibility - Karla Gower
Chapter 22: Ethics in Financial Products Marketing - Michelle Cull, Suzan Burton, & Regan Lam
Chapter 23: Consumer and Marketing Ethics: A Case of the Fashion Industry - Srikant Manchiraju & Amrut Sadachar
Chapter 24: Ethical Considerations for Pharmaceutical Marketing - Christian Lolk & Charles R. Taylor
Chapter 25: Ethical Marketing of Harmful Products: Sugar, Alcohol and Tobacco - Karmen Lužar, Steven Greenland, & David Low
Chapter 26: Food Marketing Ethics - Morven G. McEachern
Chapter 27: Ethical Aspects of Digital (eHealth and mHealth) Marketing - Isabell Koinig, Sandra Diehl, & Ralf Terlutter
Part 6: Ethical Issues in the Marketing Mix
Chapter 28: Product and Branding Ethics - Béatrice Parguel & Elisa Monnot
Chapter 29: The Ethics of Pricing - Juan Manuel Elegido
Chapter 30: Personalization in digital marketing: implementation strategies and the corresponding ethical issues - Roseline van Gogh, Michel Walrave, & Karolien Poels
Chapter 31: Digital Marketing and Social Media - Annmarie Hanlon
Chapter 32: Ethics within Sponsorship - Nicolas Chanavat & Guillaume Bodet
Chapter 33: The Sales Ethics Subculture - Greg W. Marshall, O.C. Ferrell, Victoria Bush, Mark W. Johnston, & Linda Ferrell
Chapter 34: Ethics in Public Relations - Peter Neijens
Part 7: Concluding Comments and Reflections
Chapter 35: Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector - Brendan James Keegan & Lee Smorthit
Chapter 36: Marketing Ethics and Regulation of Marketing Activity: The Role of Government and Industry - Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, & Charles R. Taylor
Chapter 37: Concluding Comments Regarding the Challenges of Marketing Ethics - Patrick De Pelsmacker, Lynne Eagle, Stephan Dahl, & Charles R. Taylor
Chapter 1: Introduction to Marketing Ethics - Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, & Charles R. Taylor
Chapter 2: Internal and external drivers of an ethical international marketing strategy: Implications on reputational advantage and performance - Leonidas C. Leonidou, Bilge Aykol, & Pantelitsa Eteokleous
Part 2: Theoretical and Research Approaches to Marketing Ethics
Chapter 3: Cross-cultural and religious perspectives on marketing ethics - Charles R. Taylor & Mivena Panteqi
Chapter 4: An Interdisciplinary View of Marketing Ethics - Dominik Mahr, Martina Caic, & Gaby Odekerken-Schröder
Chapter 5: Conducting Ethical Research in Marketing - Mathieu Alemany Oliver
Chapter 6: Female Sexualisation and Objectification in Advertising: Research Insights and Future Research Agenda for Advertising Ethics - Caroline Moraes, Solon Magrizos, & Lucy Hebberts
Chapter 7: Parental mediation of children's exposure to online media and advertising - Patrick De Pelsmacker, Kristien Daems, & Ingrid Moons
Part 3: Marketing Ethics and Social Issues
Chapter 8: Marketing to vulnerable consumers - Brian Young
Chapter 9: Cross-cultural and sub-cultural issues in marketing ethics - Daniel E. Palmer
Chapter 10: Stereotyping in Marketing - Martin Eisend & Sofiia Kanevska
Chapter 11: Cultural Appropriation - Ann-Marie Kennedy & Marian Makkar
Chapter 12: Appearances Matter: The Impact of Unattainable Idealizations of an Individual's Physical Self - Lynne Eagle & Rachel Hay
Chapter 13: Ethical Issues in Marketing to the LGBT Community: of becoming visible and being targeted - Stephan Dahl
Chapter 14: Ethical Perspectives on Sustainability in Marketing - Mark Peterson
Part 4: Issues in Consumer Ethics
Chapter 15: Circular economy and sustainable consumption: Suggestions for ethical marketing - Johan Jansson
Chapter 16: Sustainability Marketing: Products, Fairtrade, and Greenwashing - Caroline Oates
Chapter 17: Business-to-Business (Industrial) Marketing Ethics - Ross Brennan
Chapter 18: Ethics of Social Marketing and Non-Profit/Charity Marketing - Krzysztof Kubacki & Natalia Szablewska
Chapter 19: Ethical Issues in Tourism - Tazim Jamal & Seunghoon Lee
Chapter 20: Social Causes, Consumer Activism and Human Rights - Natalia Szablewska, Tanja Kamin & Krzysztof Kubacki
Part 5: Ethical Issues in Specific Sectors
Chapter 21: Ethics and Corporate Social Responsibility - Karla Gower
Chapter 22: Ethics in Financial Products Marketing - Michelle Cull, Suzan Burton, & Regan Lam
Chapter 23: Consumer and Marketing Ethics: A Case of the Fashion Industry - Srikant Manchiraju & Amrut Sadachar
Chapter 24: Ethical Considerations for Pharmaceutical Marketing - Christian Lolk & Charles R. Taylor
Chapter 25: Ethical Marketing of Harmful Products: Sugar, Alcohol and Tobacco - Karmen Lužar, Steven Greenland, & David Low
Chapter 26: Food Marketing Ethics - Morven G. McEachern
Chapter 27: Ethical Aspects of Digital (eHealth and mHealth) Marketing - Isabell Koinig, Sandra Diehl, & Ralf Terlutter
Part 6: Ethical Issues in the Marketing Mix
Chapter 28: Product and Branding Ethics - Béatrice Parguel & Elisa Monnot
Chapter 29: The Ethics of Pricing - Juan Manuel Elegido
Chapter 30: Personalization in digital marketing: implementation strategies and the corresponding ethical issues - Roseline van Gogh, Michel Walrave, & Karolien Poels
Chapter 31: Digital Marketing and Social Media - Annmarie Hanlon
Chapter 32: Ethics within Sponsorship - Nicolas Chanavat & Guillaume Bodet
Chapter 33: The Sales Ethics Subculture - Greg W. Marshall, O.C. Ferrell, Victoria Bush, Mark W. Johnston, & Linda Ferrell
Chapter 34: Ethics in Public Relations - Peter Neijens
Part 7: Concluding Comments and Reflections
Chapter 35: Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector - Brendan James Keegan & Lee Smorthit
Chapter 36: Marketing Ethics and Regulation of Marketing Activity: The Role of Government and Industry - Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, & Charles R. Taylor
Chapter 37: Concluding Comments Regarding the Challenges of Marketing Ethics - Patrick De Pelsmacker, Lynne Eagle, Stephan Dahl, & Charles R. Taylor
Descriere
This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.