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The Secret Language of Money: How to Make Smarter Financial Decisions and Live a Richer Life

Autor David Krueger, John David Mann
en Limba Engleză Hardback – 16 sep 2009
If money were about math,none of us would be carrying any debt.
The numbers are simple. What’s complicatedis what we do with money. We usemoney to soothe our feelings and buy respect,to show how much we care or howlittle. We don’t simply earn, save, andspend money: we flirt with it, crave it, andscorn it; we punish and reward ourselveswith it.
Without realizing it, we give moneymeaning it doesn’t really have—whatformer psychiatrist and current businesscoach David Krueger calls our “moneystory.” And in the process of playingout that money story, we often sacrificethe most important things in ourlife: our health, freedom, relationships,and happiness.
What is your money story?
  • Do you consistently spend more thanyou have?
  • Do you follow the herd in yourinvestments—even though you knowthe herd is usually wrong?
  • Have you neglected to save for the future,even when you have the means?
  • Do you feel controlled or shackled by debt?
  • Is your money somehow never “enough”?
  • Is money, or the lack of it, alwayson your mind?
The Secret Language of Money is a guidedtour to the subconscious meanings wegive money, the conflicted ways our braindeals with money, the reasons we tend tomake the same money mistakes over andover—and most importantly, how youcan change all that.
A brilliant blend of cutting-edge scienceand real-world application, The SecretLanguage of Money helps you rewriteyour money story and find that elusivebalance of wealth, health, and joy weall seek.
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Specificații

ISBN-13: 9780071623391
ISBN-10: 0071623396
Pagini: 288
Dimensiuni: 163 x 236 x 25 mm
Greutate: 0.56 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States

Cuprins

Introduction
Part I. Your Money Story

1. Money Talks ? But What Is It Saying?
2. Your Life Is a Story and You Are the Author
3. Your Money Story and Where It Came From
4. What Does Money Mean to You?
5. What Are You Compromising for Money?
Part II. Your Brain on Money: The Strange Inner World ofWealth

6. Into Thin Air: The Abstraction of Money
7. Cautionary Tales: Money Stories from the Edge
8. The Psychology of Wealth
9. Green Matter: Money and the Neuroscience of Your Brain

Part III. Solving Money Problems
10. Why Do We Spend?
11. His Money, Her Money