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The Spark de Greg Orme

The Spark: Financial Times Series

Autor Greg Orme
en Limba Engleză Paperback – 25 iun 2014
The Spark is based on robust research and the real-life experience of high profile executives. It's a practical guide to building and running a business bursting with passion, creativity and new ideas.
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Specificații

ISBN-13: 9781292005287
ISBN-10: 1292005289
Pagini: 226
Ilustrații: black & white illustrations, figures
Dimensiuni: 135 x 213 x 20 mm
Greutate: 0.39 kg
Ediția:New.
Editura: Pearson Education
Seria Financial Times Series

Notă biografică

Greg Orme is a consultant who works with senior executives to drive organisational change and develop inspiring leadership. He runs his own business - Kirkbright - and is an Associate Consultant with Ashridge Business School. Between 2004 and 2008 Greg was CEO of the Centre for Creative Business at London Business School (ranked No.1 in the World), delivering leadership development programmes, strategy advice and coaching to hundreds of creative industry leaders. Greg has lectured on commercial strategy on London Business School's MBA programme, advised ITV Plc and the UK government on strategy, and authored thought leadership articles for The Financial Times. Prior to gaining an MBA at London Business School, Greg spent ten years as a journalist where he was part of the management team at ITN's award-winning Channel Five News.

Textul de pe ultima copertă

Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels at Sky)

Def: Spark (n) - an elusive moment when a new idea strikes that has the potential to transform the way you do business.

Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations.

But how do you foster a creative culture, nurture new ideas and manage the people behind the electricity?

The Spark answers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader.