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The Sport Business Future de A. Smith

The Sport Business Future

Autor A. Smith, H. Westerbeek
en Limba Engleză Hardback – 11 iun 2004
The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.
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Paperback (1) 37041 lei  6-8 săpt.
  Palgrave Macmillan UK – 2004 37041 lei  6-8 săpt.
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  Palgrave Macmillan UK – 11 iun 2004 37616 lei  6-8 săpt.

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Specificații

ISBN-13: 9781403912671
ISBN-10: 140391267X
Pagini: 226
Ilustrații: XIII, 210 p.
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.48 kg
Ediția:2004
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

The Sport Business Solution: The Fourth Place Sport Business Singularity: Real Virtuality Athletes of the Future: Cyborgs, Mutants and Clones Sport Competitions of the Future: Free Markets and Freak Markets Tribal Sport Business: Caveman, Fan and Clan Worship in the Sport Cathedral: Keeping the Faith Corporate Sport Citizenship: Tigers and Sharks Green Sport Business: Greenbacks and Green Thumbs Cultural Sport Business: The Games Must Go On The New Frontiers of Sport Business: Sport Business as Unusual

Recenzii

...'an academic adventure that moves the reader forward at Formula One 'Grand Prix' speed...Their style and approach can scarcely be described as 'cautious'...they bring a bold, courageous, highly imaginative and often contestable approach to the subject.' - Kevan Gosper, Member of the International Olympic Committee
'Essential reading for anyone concerned with this rapidly growing, global, industry.' - Long Range Planning

Notă biografică

AARON SMITH and HANS WESTERBEEK are consultants with Manage to Manage Australasia Pty Ltd with considerable experience in the area of sport business and the business of sport. They were the authors of Sport Business in the Global Marketplace published by Palgrave Macmillan.