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The Uncertainty Mindset – Innovation Insights from the Frontiers of Food de Vaughn Tan

The Uncertainty Mindset – Innovation Insights from the Frontiers of Food

Autor Vaughn Tan
en Limba Engleză Paperback – 16 iul 2020
Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, Vaughn Tan reveals how they exemplify what he calls the uncertainty mindset. A revelatory look at the R&D kitchen, The Uncertainty Mindset upends conventional wisdom about how to organize for innovation and offers practical insights.
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Specificații

ISBN-13: 9780231196895
ISBN-10: 023119689X
Pagini: 272
Dimensiuni: 140 x 209 x 23 mm
Greutate: 0.36 kg
Editura: Columbia University Press

Cuprins

Preface
Acknowledgments
Part I. A Partial History of New Ideas in Food
1. From the Margins to the Center
2. The Undercurrents of the New
Part II. What Is Innovation in Food?
3. Well-Known, Barely Understood
4. Four Types of New Ideas in Food
Part III. Innovation Is Uncertainty
5. A Nondelusional Worldview
6. The Uncertainty Mindset
Part IV. Building the Ever-Changing Team
7. Innovation Implies Change
8. Building Innovation Dream Teams
Part V. Creating the New Familiar
9. The Power of Familiar Novelty
10. Learning House Style
Part VI. Staying in the Discomfort Zone
11. The Motivation Paradox
12. Desperation by Design
Part VII. Insights from the Frontiers of Food
13. All Change
14. A Mindset for an Uncertain World
Notes
References
Index