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Theoretical Foundations in Marketing Ethics: Research in Marketing

Autor Scott J. Vitell, Donald P. Robin Editat de D. Robin
en Limba Engleză Hardback – 21 noi 1999
This is the 15th volume in a series of studies on research in marketing.
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Specificații

ISBN-13: 9780762305667
ISBN-10: 0762305665
Pagini: 224
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.49 kg
Editura: Emerald Group Publishing Limited
Seria Research in Marketing


Cuprins

List of contributors. Theoretical foundations in marketing ethics: a look back (S.J. Vitell). Theoretical foundations in marketing ethics: a look ahead (D.P. Robin). The entitlement model: a morally bancrupt baseline for justification of marketing practices (S. Baker). Relationship of individual moral values and perceived ethical climate to satisfaction, commitment, and turnover in a sales organization (N.C. Herdon Jr. et al.). Curbing corporate crime: managerial and ethical implications of the federal sentencing guidelines for organizations (G.R. Laczniak, R. Roberson). The role of formal policies and informal culture on ethical decision making by marketing managers (J.H. Leigh, P.E. Murphy). An empirically-based, integrative framework of corporate moral development (K.J. Srnka). Organizational framework for sales ethics management (A.Z. Vásquez-Párraga, L.Comer). "Some days are better than others": beer commercials and a question of ethics (J.M. Wolburg et al.).