Focusing on theories of verbal symbolism, Tzvetan Todorov here presents a history of semiotics. From an account of the semiotic doctrines embodied in the works of classical rhetoric to an exploration of representative modern concepts of the symbol found in ethnology, psychoanalysis, linguistics, and poetics, Todorov examines the rich tradition of sign theory. In the course of his discussion Todorov treats the works of such writers as Aristotle, Cicero, Quintilian, Augustine, Condillac, Lessing, Diderot, Goethe, Novalis, the Schlegel brothers, Levy-Bruhl, Freud, Saussure, and Jakobson.
-- "Choice"