Through the Healing Glass: Shaping the Modern Body through Glass Architecture, 1925-35: Routledge Research in Architecture
Autor John Sadaren Limba Engleză Paperback – 12 oct 2017
To communicate its advantage, Pilkington Bros. spared no expense as they launched the most costly and sophisticated marketing campaign in their history. Engineering need for "Vita" Glass employed leading-edge market research, evocative photography and vanguard techniques of advertising psychology, accompanied by the claim: "Let in the Health Rays of Daylight Permanently through "Vita" Glass Windows."
This is the story of how, despite the best efforts of two glass companies, the leading marketing firm of the day, and the opinions of leading medical minds, "Vita" Glass failed. However, it epitomised an age of lightness and airiness, sleeping porches, flat roofs and ribbon windows. Moreover, through its remarkable print advertising, it strove to shape the ideal relationship between our buildings and our bodies.
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Paperback (1) | 321.15 lei 6-8 săpt. | |
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Specificații
ISBN-13: 9781138573437
ISBN-10: 1138573434
Pagini: 248
Ilustrații: 25 Halftones, black and white
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Research in Architecture
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138573434
Pagini: 248
Ilustrații: 25 Halftones, black and white
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Research in Architecture
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
1. The Healthful Ambience of Vitaglass: Light, Glass and the Curative Environment, Part I: Environments, 2. The Scientific Evaluation of Light, from Newton to Ritter to Maxwell, 3. Revolutions in Glass, 4. Specific Definitions and Visualisations of Disease, 5. Towards a Curative Environment, Part II: Bodies, 6. Needy Bodies: Fleetwood Pritchard and the "Vita" Glass Marketing Board, 7. Magical Bodies: The Promise of Weather Control, Labour-savings, Transparency, 8.Normal Bodies: Scientific Management, Ideal Childhood, and Biological Processes, 9. Short-Lived Bodies: The Lifespan of the Therapeutic Environments of the 1920s and 1930s, 10. Shaping Bodies: Marketing Material Performance
Notă biografică
John Stanislav Sadar is a Senior Lecturer in Architecture at Monash University, Australia, and a partner of Little Wonder design studio. Having studied architecture at McGill University, Aalto University and the University of Pennsylvania, he is interested in the way our technological artefacts mediate the relationship between our bodies and the environment.
Descriere
A history of the promotion of links between glass, light and health in architecture.