Tourism: The Business of Hospitality and Travel, Global Edition
Autor Cathy Hsu, Lorraine Taylor, Roy Cooken Limba Engleză Paperback – 18 sep 2017
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Specificații
ISBN-13: 9781292221670
ISBN-10: 1292221674
Pagini: 448
Dimensiuni: 217 x 274 x 20 mm
Greutate: 0.96 kg
Ediția:6 ed
Editura: Pearson Education
ISBN-10: 1292221674
Pagini: 448
Dimensiuni: 217 x 274 x 20 mm
Greutate: 0.96 kg
Ediția:6 ed
Editura: Pearson Education
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Cuprins
PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS
Introducing the World's Largest Industry, Tourism
Marketing to the Traveling Public
Delivering Quality Tourism Services
Bringing Travelers and Tourism Service Suppliers Together
Capturing Technology's Competitive Advantages
PART II: TOURISM SERVICE SUPPLIERS
Transportation
Accommodations
Food and Beverage
Attractions and Entertainment
Destinations
PART III: THE TOURISM ENVIRONMENT
Economic and Political Impacts of Tourism
Environmental and Social/Cultural Impacts of Tourism
Sustaining Tourism's Benefits
The Future of Tourism
Introducing the World's Largest Industry, Tourism
Marketing to the Traveling Public
Delivering Quality Tourism Services
Bringing Travelers and Tourism Service Suppliers Together
Capturing Technology's Competitive Advantages
PART II: TOURISM SERVICE SUPPLIERS
Transportation
Accommodations
Food and Beverage
Attractions and Entertainment
Destinations
PART III: THE TOURISM ENVIRONMENT
Economic and Political Impacts of Tourism
Environmental and Social/Cultural Impacts of Tourism
Sustaining Tourism's Benefits
The Future of Tourism