Transformations: 7 Roles to Drive Change by Design
Autor Joyce Yee, Emma Jefferies, Kamil Michlewskien Limba Engleză Paperback – mai 2017
Transformations documents how design is being used to support change across different organisations, countries and sectors, sharing the stories of experts in their fields at varying stages of their transformative journeys. The authors present seven roles for change that are used to influence the development of products and services, the shape of the organisation itself and, most importantly, their ability to embrace change. These seven roles can transform organisations to be more innovative, human-centred and resilient: Cultural Catalyst; Framework Maker; Humaniser; Power Broker; Friendly Challenger; Technology Enabler and Community Builder.
Well-documented case studies offer readers insight into how design strategies can be successfully activated in different types of organisation. The seven roles offer both designers and non-designers a common language and framework to support design-driven transformation. Transformations, in the right hands, is a potent tool to understand, shape and implement design-driven change.
Preț: 164.63 lei
Preț vechi: 202.58 lei
-19% Nou
31.51€ • 32.77$ • 26.01£
Carte disponibilă
Livrare economică 24 martie-07 aprilie
Livrare express 07-13 martie pentru 74.25 lei
Specificații
ISBN-10: 9063694571
Pagini: 240
Dimensiuni: 167 x 235 x 22 mm
Greutate: 0.6 kg
Editura: Bis Publishers
Colecția BIS Publishers
V-ar putea interesa
-
Strategies for Distributed and Collective Action: Connecting the DotsMartin Kornberger-19%Preț: 499.46 lei612.95 lei -
-8%Preț: 398.41 lei433.06 lei -
How to be StrategicFred Pelard-17%Preț: 78.91 lei94.68 lei -
Preț: 394.12 lei -
The Third DoorAlex Banayan-22%Preț: 131.08 lei168.08 lei -
The Great DisruptionRick SmithPreț: 199.05 lei -
Financial Times Guide to Inclusion and DiversityVikki LeachPreț: 219.89 lei -
Preț: 142.01 lei -
Preț: 194.07 lei -
Preț: 103.74 lei -
-18%Preț: 947.98 lei1156.07 lei -
Design AttitudeKamil Michlewski-22%Preț: 341.22 lei439.40 lei -
Ultimate StrategyMba Norman David RoussellPreț: 43.74 lei -
Seo+clickbank (Search Engine Optimization 2016)Jahangir Alam JonyPreț: 55.43 lei -
My Super Power Pays DividendsJunior, F. G.Preț: 41.40 lei -
Elaboration Des Strategies D'Exportation Dans Les Entreprises AfricainesJean-Pierre HonlaPreț: 182.53 lei -
Preț: 316.71 lei -
Preț: 346.23 lei -
Management Models for the FutureJan JonkerPreț: 383.71 lei -
A Strategic Fit Perspective on Family Firm PerformanceCorinna M. LindowPreț: 385.25 lei -
The Challenges of Educating People to Lead in a Challenging WorldMichael K. McCuddy-18%Preț: 1234.00 lei1504.88 lei
Cuprins
The book is organized in two main sections, one containing the practice case studies, and the other containing the expert interviews. The case studies section will be further subdivided to represent different sectors. The aim is to create a 240-page book, which will give the authors enough scope to showcase the number of different examples around the world.
1. Contents Page p.4-5
2. Foreword p.6-7
3. Introduction p.8-9
4. Map of case studies p.10-11
5. Section graphic p.12-13
6. Chapter 1 – Government /Policy
7. Chapter 2 – Healthcare
8. Chapter 3 – Voluntary Sector
9. Chapter 4 – Education & Training
10. Chapter 5 – Management consulting
11. Chapter 6 – Consumer product companies
12. Chapter 7 – Financial Services
13. Chapter 8 – Telco
14. Chapter 9 – Technology/Digital Services
15. Expert Interview graphic p.198-199
16. Chapter 10 – Expert Interviews
17. Conclusion p.232-235
18. Image credits p.236-237
19. Index p.238-239
20. Acknowledgements p.240
Recenzii
- David Kester, Founder, Design Thinkers Academy, London
"We have heard a lot about “design thinking” in recent years; this book helps us think about “design doing”. Fascinating case studies and interviews with design consultants, industry leaders, and key academics provide the foundation for an intriguing investigation into the various roles that design plays in transforming cultures, products and infrastructures. This book is not about design thinking, nor is it about design methods–it is about the roles that design takes. The authors outline the subtle ways in which the results of design as a discipline and a practice are communicated, and how design therefore influences people, groups and organisations. A fun read, this is a very human text, speaking to the ways in which design ideas are communicated in the complex social arenas where innovations and infrastructures are created and maintained. Whether you want to reflect on how you communicate your design practices and ideas, or if you are looking for a way to think about how to communicate design ideas, or if you simply want to glance into how design is practiced in a number of disparate organisations, this book is for you."
- Elizabeth F. Churchill, Director of User Experience, Google, former Executive Vice President of the Association of Computing Machinery’s (ACM) Special Interest Group on Human Computer Interaction and current Secretary/Treasurer of the ACM
"Design-driven companies have happier customers, greater competitive advantage, and higher financial returns than their peers. This is a useful book for anyone who wants to embed design as a core approach in their organisation. It clearly articulates seven roles and related activities that enable organisational transformation, as well as well-documented case studies that show how design strategies can be successfully activated in dierent types of organisations. This book will be a useful guide for leaders, managers and front-line employees who want to understand and implement design transformation."
- Dave Gray, Founder of XPLANE and author of Liminal Thinking
Notă biografică
Emma Jefferies (Author)
EMMA JEFFERIES, PhD is a business coach and service designer, and is the co-author of the book 'Design Transitions' (BIS, 2013). She holds a PhD in design and is part of the Design Thinkers Group. Her natural habitat is out in the wild, working with global innovation teams, consultancies and governments in South America, Asia, the Middle East and Europe. Emma helps organisations become more productive by facilitating people in working together to reveal a core purpose, daily practices and a vision. She is currently working with a UK government department creating empathy practices.
Joyce Yee (Author)
JOYCE YEE, PhD is a senior lecturer at UK's Northumbria University's Design School, teaching interaction, service and design methodologies across undergraduate and postgraduate levels. Joyce holds a Master of Arts in Visual Communication from Central Saint Martins College of Art and Design (UK) and was awarded a PhD in Design from Northumbria University. She has over 10 years working experience in a wide range of academic and professional environments as a graphic, interaction and service designer. Joyce has published regularly since 2003 and her research is bound by a common theme of exploring and identifying how designers develop and improve their own practice. Design Transitions enables Joyce to continue her interest in codifying the value and role of design beyond its current professional boundaries. More information on her research and design interests can be found at www.designdictator.com
EMMA JEFFERIES, PhD is an independent design consultant and a dyslexic troublemaker. Her natural habitat is out in the wild, consulting with global innovation and design teams in places like South America, Asia and Europe to improve the way they innovate. Working under the name of The Design Doctors, she pulls together networks of great minds from academia and industry to support the further development of design's role in the innovation space. She holds a Multimedia Design degree and an internationally award-winning Design PhD from Northumbria University, UK on enhancing visual practices. Emma's dream is to create a new living global ecosystem, in which innovators and governments come together to explore, rethink and provide new local solutions to the challenges faced by people with dyslexia. More information on her activities can be found at www.emmajefferies.com
LAUREN TAN, PhD has worked as a designer in various capacities in graphic design, management consulting, service design and social design. She has more recently been involved in building design capabilities for innovation in not-for-profit organizations and in government. Lauren holds a Bachelor of Design Honours degree from the University of Technology Sydney and a Master of Business degree from the University of Sydney, Australia. In 2012 Lauren was awarded a PhD in Design from Northumbria University, UK. Her research investigated the Design Council's Dott 07 (Designs of the Time 2007) design programme looking at the changing role of the designer. Design Transitions continues Lauren's passion for observing, writing and sharing innovative uses of design in our complex world.
Kamil Michlewski (Author)
KAMIL MICHLEWSKI, PhD is a brand strategy and innovation consultant, author and speaker. Kamil was awarded a PhD on the subject of design and business in 2006. Over the last 10 years he has been helping blue-chip clients such as Electronic Arts, Marriott, Nestle, Sony, and Visa with challenges ranging from category growth and brand positioning to human-centred innovation. In 2015 Kamil published a book titled 'Design Attitude', which explores the nuances of design in the context of innovation and organisational cultures.
Extras
Seven change roles
In order to help structure the how of organisational transformation, we’ve
identified seven crucial roles that design, designers and design-thinkers play in the process. Those roles came into being as a result of the synthesis of the case studies, expert interviews as well as our own extensive experience. We’ve subsequently used the roles to inform the flow of this book. These change roles are not mutually exclusive and can be activated simultaneously at various points of an organisation’s transformation journey, depending on the context. Roles change and can be discarded when no longer needed. Our aim is to provide executives and consultants, who are about to or who have already embarked on a change process, with a framework that can assist them with decoding and enacting change efforts where design is a significant component. We explore the roles in more detail in the next chapter, but here is a brief description of them:
Cultural Catalyst – Design in this role kick-starts a more creative and
explorative culture by offering a ‘safe space’ to try out new ideas and
encourage a proactive and experimental attitude.
Framework Maker – Design offers an understandable, coherent and
human-centred process and structure to achieve product/service
innovation.
Humaniser – Humanising the work and tapping into the deep empathy
between the teams as well as with consumers/users.
Power Broker – Design engages people from different parts of the
organisation and, by using key user needs as a reference point, reconciles
silo-induced interpretations and tensions.
Friendly Challenger – Design takes on the role of a ‘critical friend’,
challenging how things are done in the organisation and in some cases in
professions and culture.
Technology Enabler – Uses a design approach to focus on user needs when
implementing a technologically-driven challenge.
Community Builder – Uses design to engage stakeholders and help
create a culture of participation and involvement that can survive through
changing contexts.
3 levels of organisational transformation by design
The Danish Design Ladder is a useful concept for assessing where any given
company, or indeed country, is with regards to its implementation of design.
We suggest that Transformation by Design Ladder can be used to identify and
guide organisational change efforts that are informed by design. It includes 3 levels:
Level 1 – Changing products and services
This level is about providing better, more human-centred products and services and improving their value to end users. Here, the transformation by design focuses on the intrinsic nature of what is being offered. Taking the case of Bumrungrad Hospital, which we will discuss at length later, the transformation was to improve patient journeys, which led to a better service for patients.
Level 2 – Changing the organisation
Level 2 transformation takes on the inner-workings of the organisation itself. In this instance, design acts as a lever through the interventions of senior designers and design thinkers, and alters some aspects of organisational structure, strategy, processes or culture. In the case of Spotify, the design function was rebalanced with the dominant tech and product aspects of the organisation to bring a more human focus to their product development.
Level 3 – Changing the nature of organisational transformation
Finally, Level 3 transformation tackles the real obstacles to organisational
change such as cultural biases, misaligned vocabulary and points of view,
vested vertical structures and many more. Design in this instance is helping
overcome and mitigate the natural systemic and social resistance to change
as well helping to equip employees with the right tools to carry out the
human-centred change. This can be seen in how the US Department of
Veterans Affairs helped staff overcome their long-held assumptions and
reconnect them with veterans’ current needs.
Textul de pe ultima copertă
Design is now the key driver of innovation and change within organisations across the globe. Learn how, when and why to use design to drive change in your organisation.
TRANSFORMATIONS: 7 Roles to Drive Change by Design documents how design is being used to support change across different organisations, countries and sectors, sharing the stories of experts in their fields at varying stages of their transformative journeys. We feature 13 organisations including Steelcase, Spotify, Deloitte Australia, SAP, Telstra, US Department of Veterans Aairs and Accenture & Fjord.