Transnational Business Cultures: Life and Work in a Multinational Corporation: Cross-Cultural Management
Autor Fiona Mooreen Limba Engleză Hardback – 28 ian 2005
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Specificații
ISBN-13: 9780754642657
ISBN-10: 0754642658
Pagini: 224
Ilustrații: Includes 3 b&w illustrations
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.57 kg
Ediția:New ed
Editura: Taylor & Francis
Colecția Routledge
Seria Cross-Cultural Management
Locul publicării:Oxford, United Kingdom
ISBN-10: 0754642658
Pagini: 224
Ilustrații: Includes 3 b&w illustrations
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.57 kg
Ediția:New ed
Editura: Taylor & Francis
Colecția Routledge
Seria Cross-Cultural Management
Locul publicării:Oxford, United Kingdom
Notă biografică
Dr Fiona Moore is Senior Lecturer at the Kingston University Business School at Kingston University, UK.
Recenzii
'By engaging head-on with the growing and increasingly complex literature on transnationalism and globalisation and relating it constructively to key ideas in symbolic anthropology, Fiona Moore presents not only a masterly overview of the different groups who work in the banks she studied (and how their worldviews collide), but also addresses key themes in the study of contemporary business culture.' Professor Roger Goodman, University of Oxford, UK
Cuprins
Chapter 1 Introduction; Chapter 2 Transnational Culture’s Consequences: Theorising the Global and the Local; Chapter 3 Community, Interrupted: The German Businesspeople of London; Chapter 4 A Financial Utopia: The “Global City” of London; Chapter 5 Branch Mentality: Change and Self-Presentation in a German MNC; Chapter 6 “Mobile Phone Wars”: Language and Communication in the MNC; Chapter 7 Global Culture Revisited: The Transnational Capitalist Society; Chapter 8 Conclusion: Defining Transnational Business Cultures;
Descriere
This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.