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Myths about doing business in China

Autor Harold Chee, Christopher West
en Limba Engleză Paperback – 19 sep 2007
China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.
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Specificații

ISBN-13: 9780230551183
ISBN-10: 0230551181
Pagini: 164
Ilustrații: XI, 164 p. 40 illus.
Dimensiuni: 155 x 235 x 18 mm
Greutate: 0.27 kg
Ediția:Revizuită
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

One Country, 1.3 Billion People The Market Will grow Forever The Market is Easy China is Westernizing The Chinese are Irrationally Xenophobic Guanxi are a Pleasant Sideshow to the Real Business of Business Rules are Rules: Negotiating in China is Like Negotiating Everywhere Else The Mask of Fu Manchu: The Myth of Inscrutability Chinese Business People are all Dishonest Chinese Workers are Poor Quality

Recenzii

'He reveals a country of linguistic, ethnic, economic and cultural diversity...Myths [About Doing Business in China] makes for fascinating reading, and is admirably concise too...' - Ben Hargreaves, Professional Engineering

Notă biografică

HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas.

CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.