Cantitate/Preț
Produs
Total produse
Vezi coșul
Understanding Public Relations: Theory, Culture and Society de Lee Edwards

Understanding Public Relations: Theory, Culture and Society

Autor Lee Edwards
en Limba Engleză Paperback – 30 apr 2018
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.
Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:
  • Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power
  • Considers how public relations frames vital discussions of race, gender, class and ethics
  • Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK
Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 28117 lei  3-5 săpt. +2228 lei  6-10 zile
  SAGE Publications – 30 apr 2018 28117 lei  3-5 săpt. +2228 lei  6-10 zile
Hardback (1) 79995 lei  6-8 săpt.
  SAGE Publications – 30 apr 2018 79995 lei  6-8 săpt.

Preț: 28117 lei

Preț vechi: 34289 lei
-18% Nou

Puncte Express: 422
Preț estimativ în valută:
5382€ • 5643$ • 4447£

Carte disponibilă

Livrare economică 08-22 ianuarie 25
Livrare express 24-28 decembrie pentru 3227 lei

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781473913103
ISBN-10: 1473913101
Pagini: 288
Dimensiuni: 170 x 242 x 21 mm
Greutate: 0.5 kg
Ediția:First Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

Recenzii

Understanding Public Relations pushes the genre of the public relations text into new territory. Lee Edwards looks beyond organisational boundaries to vividly illustrate and explore the public relations occupation as a social and cultural practice.
A must-read for any serious PR student or scholar, Edwards’ socio-cultural approach presents an important and timely challenge to the dominance of functionalism in the field of public relations.

Edwards thinks deeply about the world we live in, delivering thoughtful, accessible prose on PR’s role in society. Ideal for PR students, scholars and practitioners.

Lee Edwards’ important book offers a crucial and unique perspective on public relations by emphasizing society and culture as a sense-making context for PR. With chapters exploring the dynamics of public relations within cultural contexts of race, class, feminism, political economy and ethics, Edwards rightly insists we think about the power relations that authorize contemporary forms of promotion. 
One of the most comprehensive and coherent explorations of the role of public relations in society to date. A must-read for anyone who is serious about understanding its power and its possibilities.

Cuprins

Chapter 1: Starting points: Defining socio-cultural research in public relations
Chapter 2: Public relations as promotion: The production and circulation of meaning
Chapter 3: Public relations, discourse and power
Chapter 4: A political economy of public relations
Chapter 5: Deliberative democracy and public relations
Chapter 6: Public relations and the public sphere
Chapter 7: Public Relations and globalisation
Chapter 8: Public relations as an occupational field: The professional project
Chapter 9: Race and Class in / and PR
Chapter 10: Feminist public relations: Performativity, Black feminism, postfeminism
Chapter 11: Ethics, Public Relations and Society
Chapter 12: Conclusion: Public relations beyond the organisation

Descriere

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.