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Upgrade Culture and Technological Change: The Business of the Future: Routledge Studies in New Media and Cyberculture

Autor Adam Richard Rottinghaus
en Limba Engleză Hardback – 31 dec 2021
This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.
By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes the genesis, maintenance, and future of upgrade culture. Based on archival and popular sources, first-hand interviews with a range of industry professionals, and participant observations at industry-only events, the book attends to issues both intimate to the culture of marketing work and structural to the organization of the consumer technology industry.
This book will have a broad appeal to social/cultural theorists of technology, marketing, and consumerism, as well as to scholars in business history, communication, cultural studies, media studies, sociology, and anthropology.
The Introduction of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
https://www.taylorfrancis.com/chapters/oa-mono/10.4324/9781003193869-1/introduction-adam-richard-rottinghaus?context=ubx&refId=1bb75408-b5c2-4a69-bd20-082a73a77920
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Specificații

ISBN-13: 9781032045771
ISBN-10: 1032045779
Pagini: 182
Ilustrații: 3 Line drawings, black and white; 19 Halftones, black and white; 22 Illustrations, black and white
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.39 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in New Media and Cyberculture

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate, Undergraduate, and Undergraduate Advanced

Cuprins

Introduction  1. Creating Assumptions about Technological Change  2. The Diffusion of Upgrade Culture  3. Visions of the Future from CES  4. Marketing Workers in Upgrade Culture  Conclusion: Challenging Upgrade Culture

Notă biografică

Adam Richard Rottinghaus is an Assistant Professor of Media, Journalism & Film at Miami University in Oxford, Ohio, USA. He is a critical, media, and cultural studies scholar who researches strategic communications, emerging technologies, and futurism.

Descriere

This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.