Using Target Audience Analysis To Aid Strategic Level Decisionmaking: The LeTort Papers
Autor Dr. Steve Tatham Ph.D. Editat de Strategic Studies Institute (U.S.)en Limba Engleză Paperback – 8 sep 2016 – vârsta ani
The
author
explains
how
sophisticated
social
science
research
and
behavioral
profiling
can
be
used
to
warn
us
of
impeding
issues
and
how
that
information
might
be
used
by
senior
strategy
makers
as
a
tool
for
testing
and
refining
strategy.
He
explains
the
science
behind
what
he
calls
population
intelligence
(POPINT)
and
makes
a
compelling
case
that
the
science
of
Target
Audience
Analysis
(TAA)
is
now
so
well
advanced
that
it
must
become
a
key
component
of
future
strategic
decision-making.
Military
leaders,
Federal,
state,
and
municipal
law
enforcement
professionals,communication
strategists,
intelligence
community,
and
homeland
security
professionals
may
be
interested
in
this
behavioral
profiling
strategy
to
augment
their
operations.Criminal
justice,
military
science,
homeland
security,
and
psychology,
especially
behavioral
and
forensic
psychology
students
at
the
undergraduate
and
graduate
levels
may
be
interested
in
this
volume.
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Related products:
Legal Division Handbook 2017is available here: https://bookstore.gpo.gov/products/sku/072-000-00014-5
Intelligence Community Legal Reference Book, Summer 2016is available here: https://bookstore.gpo.gov/products/sku/044-000-02687-2
A Study of Active Shooter Incidents in the United States Between 2000 and 2013can be found here: https://bookstore.gpo.gov/products/sku/027-001-00101-3
Operationalizing Counter Threat Finance Strategiesis available here: https://bookstore.gpo.gov/products/sku/008-000-01131-1
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Specificații
ISBN-13: 9781584876991
ISBN-10: 1584876999
Pagini: 67
Dimensiuni: 152 x 229 mm
Greutate: 0 kg
Editura: United States Dept. of Defense
Colecția Department of the Army
Seria The LeTort Papers
ISBN-10: 1584876999
Pagini: 67
Dimensiuni: 152 x 229 mm
Greutate: 0 kg
Editura: United States Dept. of Defense
Colecția Department of the Army
Seria The LeTort Papers
Notă biografică
ABOUT
THE
AUTHORSTEVE
TATHAM
is
the
Director
of
Operations
at
IOTA-Global
Ltd,
a
specialist
civilian
Information
Operations
company
and
is
the
contracted
subject
matter
expert
for
Strategic
Communication
and
Target
Audience
Analysis
at
the
North
Atlantic
Treaty
Organization,
Centre
of
Excellence
for
Strategic
Communication
in
Latvia.
He
resigned
from
the
United
Kingdom’s
(UK)
Armed
Forces
in
July
2014.
On leaving, he was the UK’s longest continuously serving Officer in Information Activities. Between 1998 and 2003, he worked in Media Operations, covering conflicts in Sierra Leone (2000), Afghanistan (2001), and Iraq (2003), where he was public spokesman for the invasion. Between 2003 and 2013, he worked in Information Operations and Psychological Operations. Dr. Tatham was the Commanding Officer of 15 (UK) Psychological Operations Group from 2010 to 2013, during which time he deployed on multiple occasions to Afghanistan; was involved at the operational level in operations in Libya and has deployed to East Africa in an advisory role. His final military appointment was as the Special Information Operations project officer in the UK Ministry of Defence Operations Directorate. In 2007, he advised the then commander of British Forces in Afghanistan on influence operations when the strategically vital town of Musa Qala was retaken by British and Afghan forces. The Pentagon later described that operation as the “single best thing to come out of Afghanistan.”
Dr. Tatham is the author of two books:Losing Arab Hearts & Minds. The Coalition, Al-Jazeera and Muslim Public Opinion(Hurst & Co, 2006) andBehavioural Conflict: Why Understanding People’s Motivations Will Prove Decisive In Future Conflict(Military Studies Press, 2012). Dr. Tatham holds an M.Phil. and a Ph.D. in international relations, both focusing on ideas of influence and strategic communication in conflict areas.
On leaving, he was the UK’s longest continuously serving Officer in Information Activities. Between 1998 and 2003, he worked in Media Operations, covering conflicts in Sierra Leone (2000), Afghanistan (2001), and Iraq (2003), where he was public spokesman for the invasion. Between 2003 and 2013, he worked in Information Operations and Psychological Operations. Dr. Tatham was the Commanding Officer of 15 (UK) Psychological Operations Group from 2010 to 2013, during which time he deployed on multiple occasions to Afghanistan; was involved at the operational level in operations in Libya and has deployed to East Africa in an advisory role. His final military appointment was as the Special Information Operations project officer in the UK Ministry of Defence Operations Directorate. In 2007, he advised the then commander of British Forces in Afghanistan on influence operations when the strategically vital town of Musa Qala was retaken by British and Afghan forces. The Pentagon later described that operation as the “single best thing to come out of Afghanistan.”
Dr. Tatham is the author of two books:Losing Arab Hearts & Minds. The Coalition, Al-Jazeera and Muslim Public Opinion(Hurst & Co, 2006) andBehavioural Conflict: Why Understanding People’s Motivations Will Prove Decisive In Future Conflict(Military Studies Press, 2012). Dr. Tatham holds an M.Phil. and a Ph.D. in international relations, both focusing on ideas of influence and strategic communication in conflict areas.