Values-Centered Entrepreneurs and Their Companies
Autor David Y. Choi, Edmund Grayen Limba Engleză Paperback – 13 aug 2010
Some of the values-centered entrepreneurs have been around a few decades. In recent years, however, the numbers have proliferated and the nascent movement has started to make a true impact. These entrepreneurs’ approach to management questions our basic assumptions about how businesses should be run and what their role should be in society.
Several of these entrepreneurs have attained high visibility. Yvon Chouinard of sportswear manufacturer Patagoina has been a role model for integrating environmental protection to every aspect of Patagonia’s business operation. Howard Schultz of Starbucks has been able to build one of the strongest brands in the world while being the first retailer to offer comprehensive health benefits and stock options to its part-time employees. Paul Newman, legendary actor and racecar driver as well as a leading maker of salad dressings, gives 100% of Newman’s Own brand’s profits to charity.
This book explores how these highly unorthodox leaders have built their profitable and socially responsible business enterprises, and what lessons can be learned for the next generation of entrepreneurs. The authors examine a group of over 40 entrepreneurial companies and how each balanced the profit objective with social responsibility in key aspects of their business operation – from their initial company formation, through growth, to exit – to build successful triple bottom-line companies. Choi and Gray particularly focus on how these firms’ commitment to values affected their company missions, hiring and organizational policies, marketing strategies, financial practices, exit options, and giving programs, and vice versa. In some cases, the authors find that the entrepreneurs’ social objectives have actually strengthened, not weakened, their business enterprises. Based on their extensive studies of these companies, he authors have distilled a set of commonalities. The book presents ten of the most dominant and interesting of these commonalities with a focus on those policies and decisions that appeared to depart from conventional business practice.
In addition to devoting chapters to each of the core principles learned from these companies, the authors also include in-depth case studies of four of the ventures featured in their study.
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Specificații
ISBN-13: 9780415997614
ISBN-10: 0415997615
Pagini: 208
Ilustrații: 20 tables and 10 line drawings
Dimensiuni: 174 x 246 x 12 mm
Greutate: 0.39 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415997615
Pagini: 208
Ilustrații: 20 tables and 10 line drawings
Dimensiuni: 174 x 246 x 12 mm
Greutate: 0.39 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
Preface Introduction PART I: The Values Centered Entrepreneur 1. Toward a New Model of Entrepreneurship PART II: Lessons/Guidelines 2. Commit to a Purpose 3. Be Circumspect about Raising Institutional Capital 4. Hire Employees with Shared Values 5. Promote Your Company’s Values 6. Build a Strong (Value-Centered) Organizational Culture 7. Make Money, But Then Also Make Exceptions 8. Do No Harm 9. Stay With It For The Long Haul 10. Give Back a Lot (Commit to a Giving Program) 11. Be a Role Model for Others 12. Conclusion Part III: Case Studies 13. Timothy Haahs Engineering 14. Stoneyfield Farm 15. Migros 16. Chris King Precision Equipment Part IV: Appendix: Table of Socially Responsible Companies
Notă biografică
David Y Choi, Ph.D. is an Associate Professor of Management and Entrepreneurship and an Associate Director of the Hilton Center for Entrepreneurship at Loyola Marymount University.
Edmund R. Gray is Professor of Management at Loyola Marymount University.
Edmund R. Gray is Professor of Management at Loyola Marymount University.
Descriere
This book examines how values-centered entrepreneurs balance the profit objective with social responsibility in key aspects of their business operation – from their initial company formation, through growth, to exit – to build successful triple bottom-line companies.