We're All Climate Hypocrites Now

Changing your behavior matters. Transforming the system matters more.

A useful - and sprightly! - effort to get at the choice between individual and systemic action on the greatest problem we've ever faced.
- Bill McKibben, author, The End of Nature

Grover's smart, funny take on our own relationship - warts and all - to the environmental crisis is a thought-provoking read for all of us.
- Dr. Kumarini Silva, UNC-Chapel Hill, author, Brown Threat

FROM diet to transport, our culture tells us that the climate crisis is caused by the choices we make. Yet whether it's socioeconomics or the place we call home, our decisions are governed by the systems in which we live.

Taking a tongue-in-cheek approach, self-confessed eco-hypocrite Sami Grover says we absolutely should do what we can, but a clean break is simply not possible for most. Instead, we need to target our efforts to create systemic change. Coverage includes:

• How environmentalism lost its groove
• Why big polluters love to talk about your carbon footprint
• The psychology of shaming
• How businesses can find their activist voice
• The true power of individuals to spark widespread change.

By identifying our greatest leverage, we can prioritize our actions, put pressure on the powerful, and build common ground with millions of other imperfect individuals to actually change the system.

Part eco-therapy, part climate strategy, and a fantastic antidote to the overwhelm that comes with living in a global ecological crisis.
- Danna Smith, executive director, Dogwood Alliance

I could not put it down. It's a tour de force for hope. And kindness.
- Alison Phipps, University of Glasgow

Sami Grover tries to live a low-carbon lifestyle and has written about everything from composting to e-bikes. Currently serving as Brand Manager for The Redwoods Group, his previous clients include Burt's Bees and Jada Pinkett Smith. Sami lives in Durham, NC.