What the Best MBAs Know
Autor Peter Navarroen Limba Engleză Hardback – 16 apr 2005
What the Best MBAs Know presents the key concepts, tools, and wisdom being taught in leading MBA programs from Northwestern's Kellogg School and the Wharton School to Stanford and USC. Featuring contributions from the most accomplished business school professors, each chapter takes you inside their classrooms for a detailed look at topics from marketing, finance, and managerial economics to leadership, corporate strategy, and more. Theoretically solid and applications-based, What the Best MBAs Know is both a valuable resource and a ready reference to the core knowledge obtained with an MBA.
Includes contributions by:
- Charles P. Bonini, Graduate School of Business, Stanford University
- Leslie K. Breitner, Daniel J. Evans School of Public Affairs, University of Washington
- Jeffrey F. Jaffe, The Wharton School of Business, University of Pennsylvania
- Richard J. Lutz, Warrington College of Business Administration, University of Florida
- Steven L. McShane, Graduate School of Management, University of Western Australia
- Steven Nahmias, Leavey School of Business, Santa Clara University
- Peter Navarro, Graduate School of Management, University of California, Irvine
- Stephen A. Ross, Sloan School of Management, Massachusetts Institute of Technology
- Daniel F. Spulber, Kellogg School of Management, Northwestern University
- Mary Ann Von Glinow, Florida International University
- Barton Weitz, Warrington College of Business Administration, University of Florida
- Randolph W. Westerfield, Marshall School of Business, University of Southern California
- The Big Picture: An Overview of the MBA Curriculum
- Management Strategy: Five Steps to Successful Strategic Analysis
- Macroeconomics & the Well-Timed Business Strategy
- Strategic Marketing: Delivering Customer Value
- Operations and Supply Chain Management: Getting the Stuff Out the Door
- Financial Accounting: "Doing the Numbers" for Investors, Regulators and Other External Users
- Managerial Accounting: "Doing the Numbers" for Decision Making and Control
- Corporate Finance: Big Questions and Key Concepts
- Organizational Behavior: The Power of People and Leadership
- Statistics, Decision Analysis, and Modeling: How the Numbers Help Us Manage
- Managerial Economics: Microeconomics for Managers
Whether you are currently pursuing an MBA, already have an MBA but need to refresh and update your information, or simply want to arm yourself with MBA-level knowledge without the time and financial commitments involved in obtaining the degree, this all-in-one resource will help to place you on the same strategic playing field as your competitors.
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Specificații
ISBN-13: 9780071422758
ISBN-10: 0071422757
Pagini: 352
Ilustrații: 25 illustrations
Dimensiuni: 185 x 236 x 29 mm
Greutate: 0.78 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States
ISBN-10: 0071422757
Pagini: 352
Ilustrații: 25 illustrations
Dimensiuni: 185 x 236 x 29 mm
Greutate: 0.78 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States