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Who's Listening?: The Story of BBC Audience Research: Routledge Library Editions: Radio

Autor Robert J.E. Silvery
en Limba Engleză Paperback – 10 apr 2018
This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.
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Specificații

ISBN-13: 9781138215689
ISBN-10: 1138215686
Pagini: 220
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.32 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Radio

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

1. Genesis  2. The BBC in Labour  3. Sampling People  4. First Fruits  5. Numbering the People  6. Audience Research in Wartime – I  7. Audience Research in Wartime – II  8. From War to Peace  9. P. & D.  10. Television: the Last Years of the Monopoly  11. Enter ITV  12. Post-Pilkington

Descriere

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.