Cantitate/Preț
Produs
Total produse
Vezi coșul
Winning the Global TV News Game de Johnston Carla Brooks

Winning the Global TV News Game: Routledge Library Editions: Broadcasting

Autor Johnston Carla Brooks
en Limba Engleză Paperback – 4 iun 2025
Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.
Citește tot Restrânge

Din seria Routledge Library Editions: Broadcasting

Preț: 23113 lei

Nou

Puncte Express: 347
Preț estimativ în valută:
4425€ • 4539$ • 3726£

Carte nepublicată încă


Wish list
Gift list
Am citit!
Adaugă în listă
Doresc să fiu notificat când acest titlu va fi disponibil:
Trimite
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781032607771
ISBN-10: 1032607777
Pagini: 340
Dimensiuni: 156 x 234 mm
Editura: Taylor & Francis Ltd.
Seria Routledge Library Editions: Broadcasting

Cuprins

Part 1. The Game and Its Players  1. How the Game is Played  2. The Global Television News Agencies  3. Global TV News Broadcasters  4. The Consumers of Global TV News  Part 2. The Game Board  5. Introduction  6. The Americas  7. Europe, the Middle East and Africa  8. Asia and the Pacific  Part 3. Playing to Win  9. News Programs: Where Industry and Consumers Meet  10. Winning: Getting Your Money’s Worth