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Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life de Shelley Carson

Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life: Harvard Health Publications

Autor Shelley Carson
en Limba Engleză Paperback – 18 sep 2012
Research-based techniques that show everyone how to expand creativity and increase productivity

Harvard psychologist Shelley Carson's provocative book, published in partnership with Harvard Health Publications, reveals why creativity isn't something only scientists, investors, artists, writers, and musicians enjoy; in fact, all of us use our creative brains every day at home, work and play. Each of us has the ability to increase our mental functioning and creativity by learning to move flexibly among several brain states. Explains seven brain states or "brainsets" and their functions as related to creativity, productivity, and innovation Provides quizzes, exercises, and self-tests to activate each of these seven brainsets to unlock our maximum creativity

"Your Creative Brain, " called by critics a ?new classic? in the field of creativity, offers inspiring suggestions that can be applied in both one's personal and professional life.

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Specificații

ISBN-13: 9781118396544
ISBN-10: 1118396545
Pagini: 370
Dimensiuni: 150 x 226 x 28 mm
Greutate: 0.45 kg
Editura: JOSSEY BASS
Seria Harvard Health Publications

Textul de pe ultima copertă

This provocative book reveals why sitting in front of a light box can increase your creativity more than listening to a Bach concerto. Harvard psychologist Shelley Carson, Ph.D., explains that creativity isn't something only scientists, investors, artists, writers, and musicians enjoy; in fact, all of us use our creative brains every day at home and at work. Since its initial release, "Your Creative Brain" has been the recipient of several awards, including The Will Solimene Award for Excellence from the American Medical Writers Association, as well as the Living Now Book of the Year Award.

Praise for "Your Creative Brain"

"Basing this book on her Harvard psychology course, 'Creativity: Madmen, Geniuses, and Harvard Students, ' Carson sees creativity in a broader context--not just coming up with new ideas but being able to evaluate them and put the good ones to practical use. . . . Unlike most self-help books, this is grounded in solid experimental work. . . . VERDICT: Readers who liked Michael Gelb's "How To Think Like Leonardo da Vinci" will love this. So will the self-improvement and business seminar-loving crowd. And for once they're getting some substance!" --"Library Journal"

"Interweaves research findings and practical tips, suggestive cases and provocative puzzles, timely and shrewd advice." --Howard Gardner, Hobbs Professor of Cognition and Education, Harvard, and author of "Creating Minds, Multiple Intelligences, " and "Five Minds for the Future"

"A revolutionary approach to expand the creative power of your mind. Supported by the latest findings of neuroscience, Dr. Shelley Carson helps you to take charge of your brain to maximize your creative potential." --Bernard Golden, PhD, author of "Unlock Your Creative Genius"

Notă biografică

Cuprins

Introduction. Part I: Meet Your Creative Brain.
Chapter One Wanted: Your Creative Brain.
Why activating your creativity is important to individual and societal well–being.
Chapter Two Your Mental Comfort Zone.
Introduction to the seven brainsets.
Fun quizzes to determine which is your mental comfort zone.
Chapter Three Tour Your Creative Brain.
Brief introduction to the parts of brain that are important to the creative process.
Chapter Four Brainsets and the Creative Process.
Description of the stages in both the explicit (deliberate) and the implicit (spontaneous) creative process and which brainsets facilitate each stage of the process. 
Part II: Training Your Creative Brain.
Chapter Five Opening the Mind: Accessing the Absorb Brainset
Access externally and internally–generated information with an uncritical eye.
Chapter Six Imagining the Possibilities: Accessing the Envision.
Use the power of mental imagery to construct creative ideas.
Chapter Seven Thinking Divergently: Accessing the Connect Brainset.
Associating novel information to produce a multitude of ideas.
Chapter Eight Shaping the Creative Idea: Accessing the Reason Brainset.
Consciously work through a creative ”problem”.
Chapter Nine Recognizing Useful Ideas: Accessing the Evaluation Brainset.
Evaluate creative ideas for appropriateness.
Chapter Ten Using Emotion Creatively: Accessing the Transform Brainset.
Put your negative emotions to work for you.
Part III: Putting the CREATES Strategies to Work.
Chapter Eleven Performing Creatively: Accessing the Stream Brainset.
Practice skill–appropriate improvisation.
Chapter Twelve Flexing Your Creative Brain.
Exercises for switching between brainsets to enhance cognitive flexibility.
Chapter Thirteen Applying the Brainsets to Real–World Creativity.
Tips for using the brainsets in all stages of the creative process.
Appendices.
One How to Score the CREATES Brainsets Assessment.
Two The Token Economy System.
Chapter Notes.
References.
Index.

Descriere

Descriere de la o altă ediție sau format:
  • Branded by and from the faculty and laboratories of Harvard Medical School.
  • The first personal training course for ramping up your level of creative thought and productivity based on the latest brain and neuroscience research and applied techniques for achieving seven crucial brain sets.