Do you ask yourself how to create successful sustainability strategies? How to develop CSR strategies that make societal impact and business sense? Do you wish to embed CSR? Attract Generation Y employees? Cooperate with NGOs? Probably you are interested in how sustainability frontrunners do. 'Your customers want your products to be green' comes up with company best practices of European sustainability frontrunners. The book contains case studies of multinationals such as Ericsson, Shell, Rabobank, DSM, Philips, Danone and Veolia Environnement. This book is indispensable for managers who which to understand the key drivers for a CSR policy and its impact. It unveils insights how to use CSR as a means for creating societal impact and unlocking new business opportunities.